Nearly two thirds of Americans are interested in making green choices, yet the amount of eco-information across all media is overwhelming. "All over America, people have a shared goal of living greener, healthier lives," said Catherine Billon, founder of RiverWired. "Our mission is to help by providing a one-stop-shop for our audience to easily find, showcase, and share stories, information, and entertainment having to do with living green."

Billon has a successful 20 year track record launching businesses at both new and established media companies such as Time Warner, Discovery Channel, Columbia Tri-Star, and National Geographic. Billon is joined by executive vice president Cris Popenoe, a successful lifelong entrepreneur and pioneer in health and wellness. "Just about everyone today wants to know how to make green choices in everyday life. RiverWired offers a convenient place to find out how to do it and to join others who are doing the same," said Popenoe.

RiverWired earns revenue from advertising, which allows members and visitors to enjoy great content and community. RiverWired helps its audience find eco-friendly businesses and products as well as causes and charities. Advertising and sponsorships on the site will be specifically targeted to a green audience.

About RiverWired

RiverWired.com is the new eco-friendly content and community hub online. RiverWired provides best of the web green-oriented information and entertainment for a growing community. At RiverWired, visitors will easily find the latest in green news and trends and simple, easy to use tools to blog, create a profile page, join or set up groups, and upload videos and photos. RiverWired uniquely provides advertisers and sponsors with a platform to engage with a highly desirable, targeted green audience. RiverWired is led by a team of internet and media veterans with proven track records in building Internet-based businesses. RiverWired, Inc. is a privately-held, privately-funded company headquartered in New York, New York.