mBlox, the world’s largest mobile transaction network, today announces the launch of its global mBlox WAP Billing platform. Bringing together the next generation in mobile technology and mBlox’s unrivalled strength in mobile billing and delivery, the platform provides a user-friendly payment experience which will fuel further growth for mobile content providers.
The mBlox WAP Billing platform, powered by Valista’s carrier-grade billing system ValistaPlusTM Payments, is a robust and flexible architecture designed to support the global roll-out of mBlox’s WAP Billing service. With a uniform global interface, content and service providers can quickly and simply scale their services as mBlox rolls out WAP services in other territories.
mBlox WAP Billing will launch initially in the UK where it is accredited under the cross-operator Payforit scheme. As demand for paid-for services and content on mobile grows, Payforit provides a consistent, user-friendly payment experience and delivers a trust-worthy environment for making one-off payments or establishing subscription services via mobile.
The mBlox Payforit UK deployment will bring enhanced billing benefits to content and service providers including MSISDN Aliasing for identifying and tracking repeat visitors and cross-carrier Adult Verification for reliable consumer protection.
Services compliant with the February 2008 update of Payforit scheme rules will be available in March 2008.
Steve Livingston, chief marketing officer at mBlox said: “Operating on the global stage means we need to offer fully scalable, global solutions. mBlox WAP billing provides new and improved methods that benefit both consumers and content providers. This is an exciting time as consumers’ desire for richer mobile content is continuing to grow rapidly.”
WAP Billing is an extension of mBlox’s core, market-leading Premium SMS offering. Increasing demands from content providers, consumers and operators for enriched multimedia content emphasises the market readiness for new forms of mobile payment. This simple and transparent billing experience will help to further increase content sales, the rate of repeat purchases and consumer satisfaction, driving additional global market growth in 2008 and beyond.
About mBlox
mBlox is the world’s largest mobile transaction network. The company specialises in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 500 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com