The Cool HD™ ultra low and zero power HDMI transmitters are designed specifically to deliver high performance to the growing small form factor ultra mobile personal computing (UMPC) market and high performance portable media player (PMP’s) as well as devices as camcorders, digital cameras, and mobile phones. The Cool HD™ transmitter will support HDMI specification v1.2 and also feature a high-bandwidth digital content protection (HDCP) engine and keys that enable the secure distribution of content between HDMI-enabled devices.

“The ultra low and zero power consumption features of our new transmitter technology will provide an incredible benefit to improve HD playback time from any battery operated or battery dependant mobile device,” said Kewei Yang, Chairman and CEO at Analogix. “We see a significant market opportunity for our Cool HD™ product family as consumers expand the portable media revolution, and come to expect high quality HD format performance from a simple single HDMI connector on their mobile device.”

The Cool HD™ technology platform offers an integrated HDCP key eliminating the need for an external EEPROM, and an integrated HDCP engine eliminates major software complexity by having a hardware engine dedicated to HDCP authentication from hardware to software.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures high-performance analog and mixed-signal semiconductors for the Digital Media market. Analogix is a leader in providing semiconductor solutions for DisplayPort, the next-generation digital interconnect for the Personal Computer. Analogix also provides a full suite of HDMI 1.3 and 1.2 transmitter and receiver solutions for the distribution of high-definition video and audio in consumer electronics. Analogix is based in Santa Clara, Calif., with offices in Beijing, China, Taipei, Taiwan and Tokyo, Japan. For more information, visit http://www.analogix.com.