SocialEngine (http://www.socialengine.net) is a PHP-based white-label social network platform that installs a full-featured social network on your website. Like other white-label solutions, it includes most of today's popular features such as blogs, photo albums, groups, comments, messaging, and search.

With the recent 2.0 release, SocialEngine now includes a news feed feature similar to those found on mainstream social networks like Facebook (http://www.facebook.com) and MySpace (http://www.myspace.com). The social network staff can customize what news feed items are published and to whom they appear. "This adds a new level of interactivity and fun to the social network, and there are endless possibilities for customization," says co-founder Alex Benzer. SocialEngine is now the only self-hosted social network platform that offers this as a built-in feature.

The new release also includes a unique advertising system. The social network administrator can create ad campaigns by uploading banners or Google Adsense code. These ads can then be targeted to specific groups of users based on their profile data. For example, the administrator can set specific ads to display only to men from California, women over 25 years old, etc. Ads served based on users' characteristics and interests generally perform better and are therefore much more valuable, and SocialEngine is the only self-hosted platform offering this level of targeting as a standard feature. Ad spots on the social network can also easily be sold to advertisers as the campaigns can be limited by time length, impressions, clicks, or click-through ratio (CTR).

To learn more about SocialEngine, visit the product website: http://www.socialengine.net