Dr. Siegal's Direct Nutritionals, LLC, the exclusive worldwide distributor of Dr. Siegal's® COOKIE DIET™ products, today announced that legendary Miami physician Sanford Siegal, D.O., M.D., known to generations of South Floridians as the "Cookie Doctor", will attend the grand opening of Miami-Dade County's first non-medical Dr. Siegal's® COOKIE DIET™ retail store on Saturday, February 2nd, from 1 to 3pm, at Dadeland Mall. As with his kiosks in other malls around the country, the Dadeland location will operate entirely separate and independent of Dr. Siegal's medical practice, Siegal Medical Group, which has clinics in Kendall, Miami Lakes and Davie. The Dadeland kiosk opens for business this Friday, January 18th.
In a related move, Dr. Siegal's® COOKIE DIET™ products are now, for the first time, available online at www.CookieDietOnline.com for delivery to addresses in the South Florida counties of Miami-Dade, Broward, Monroe and Collier. Previously they were only available in those counties to patients of Siegal Medical Group.
"Since the cost of cookies alone at our retail stores and on our web site is the same as the complete cost of cookies, medical visits, and medication at Siegal Medical Group clinics, most people who use our products in Dade and Broward obviously will choose to continue to be under our medical care," said Dr. Siegal. "The important thing is that people who are serious about losing weight should do so under a doctor's supervision, whether that doctor is I or another Siegal Medical Group doctor, or their family physician."
Dr. Siegal established Siegal Medical Group in Hialeah in 1957. By 1960 he was limiting his practice exclusively to the treatment of overweight patients. Although he has received national notoriety for his books on subjects including high fiber diets, hunger suppression, and hypothyroidism, he is best known as the creator of the internationally-popular Dr. Siegal's® COOKIE DIET™ weight loss system and hunger-controlling cookies, shakes and soup which he invented in 1975. More than 500,000 people, many of them Dr. Siegal's South Florida patients, have used his system and products during the past 33 years.
Dr. Siegal conceived the idea of a cookie-based diet in the early 1970's while researching his book on natural food substances that suppress hunger. In 1975, after several years of experimentation on his family and friends, he perfected his secret recipe for a blend of amino acid food proteins that effectively controls hunger without drugs. He baked his formula into a cookie and provided it to a few patients. Acceptance was immediate and within two years Dr. Siegal's® COOKIE DIET™ had become the exclusive approach to weight loss at Siegal Medical Group. The foods are made in the Miami-based physician's private bakery near his Kendall medical clinic. At 79, Dr. Siegal personally mixes every batch of his secret protein blend with his own hands.
In recent years, others have tried to capitalize on Dr. Siegal's name, reputation, and weight loss methods by introducing snack foods that appear to be similar to his hunger-controlling products but which, in fact, do not contain Dr. Siegal's proprietary hunger-controlling amino acid protein formula. Dr. Siegal has vigorously and successfully defended his intellectual property and legacy.
"One reason that we've decided to open non-medical retail outlets in Dade and Broward, and to allow people everywhere to purchase our products on the CookieDietOnline.com web site, is to protect the public from mistaking knockoff snack foods with the real Dr. Siegal's® COOKIE DIET™ hunger-controlling products," added Dr. Siegal.
Dr. Siegal's® COOKIE DIET™ hunger-controlling foods and nutritional supplements are available online at CookieDietOnline.com; by phone 24/7 at 866-464-5595 toll-free; and from select doctors, drug stores and retailers. They're also available at Dr. Siegal's® COOKIE DIET™ kiosks in Paradise Valley Mall and Chandler Fashion Center in Phoenix, AZ; Boca Raton Town Center Mall in Boca Raton, FL; and Moorestown Mall near the Philadelphia suburb of Cherry Hill, NJ.
About Siegal Medical Group
Siegal Medical Group is a private medical practice that is limited to the treatment of overweight patients. It was founded in Miami in 1957 by its medical director, prominent physician, author and obesity expert Dr. Sanford Siegal. Dr. Siegal and his medical staff have helped generations of South Floridians --more than 500,000 patients--lose weight and keep it off.