~ Style Search – A sophisticated, visual search engine allowing users to search and navigate bridesmaid dresses by color family and dress type. This makes it easy to locate and choose coordinating colors and styles across multiple colors, collections and accessories.

~ Advanced Alternate Views and Zoom Tool – Users can see bridesmaid dresses like never before. Brides can zoom in to view every detail of both the front and back of every new style, in all available colors.

~ My Lists – Users can save items to their personal lists to retrieve and view later. Lists can also easily be shared with bridesmaids, family and friends. Users can also create multiple lists to effortlessly manage and track favorites.

~ In Real Weddings – Brides can upload their wedding photos on Dessy.com to share with family and friends. For a limited time, brides will receive a special free gift when they share photos of their special day.

~ Enhanced Wedding Planning Section – A special section to assist brides in planning every aspect of their wedding, including: an invitation guide, bridesmaids etiquette section, bridesmaid style information, wedding dress trends, a destination wedding guide and a men's formalwear section.

~ Improved “In Print” section – Users can easily locate dresses they saw in magazines using the improved “In Print” section. Brides can simply click on a magazine link to see the dresses featured in that magazine.

~ Retail Locator and Google maps – Visitors can easily locate a retailer through the user-friendly Retail Locator, which includes a zip-code based link to a Google map for each retailer, making finding local retailers a simple click away.

~ Private, Secure Referrals to Retailers – A contact system created to allow users to communicate with retailers without the worry of their personal information and e-mail address being shared without their permission. Users have the option to select up to 5 retailers per inquiry.

“By utilizing advanced technologies making it easier for brides to view and navigate our collections, to locate and communicate with retailers, and to find wedding planning tools and information, we are ensuring that every bride is better equipped to find the perfect dresses and accessories to create her dream wedding.” said Alan Dessy, President and CEO of The Dessy Group. “Our goal is to make the bride’s experience on our web site as easy and seamless as possible.”

The Dessy Group, originally known as A&M Rosenthal, was established in 1939. The New York based business is a leading manufacturer of bridesmaid dresses and special occasion gowns under the labels Dessy Collection by Vivian Diamond, After Six and Alfred Sung. The Dessy Group's products are sold in specialty bridal salons across the country as well as in Australia, Canada and the U.K. For more information, please visit http://www.dessy.com.