Exinda Networks, a leading provider of WAN optimization solutions for mid-sized enterprises, today launched its new Fast Track reseller partner program designed to help information technology (IT) resellers capture business opportunities quickly in the fast growing WAN optimization market. According to an October, 2007 Gartner report entitled “Forecast: Application Acceleration Equipment, Worldwide, 2005-2012,” the worldwide WAN optimization controller market will grow from US $972 million in 2007 to US $2.67 billion in 2012. WAN optimization technology is used to improve the speed of applications running on corporate wide area networks (WAN) by classifying, prioritizing and accelerating applications and controlling recreational Internet traffic. Resellers can earn revenue by selling network visibility and optimization appliances, consulting services and ongoing monthly services for centralized monitoring, reporting and adjusting network policies. Exinda Networks offers aggressive margins on its hardware and conducts all of its sales through channel partners.
The new Fast Track program has two types of reseller in its new program: Authorized Partners and Premier Partners. Exinda helps resellers to gain expertise quickly and capture new business by providing:
WAN optimization training and certification
Technical support
Extensive support on customer evaluations
Sales, marketing and lead generation support
Deal registration
Additional margin enhancement opportunities
In addition, Authorized Partners also receive Exinda’s monthly channel newsletter and access to Exinda’s partner portal. To maintain Authorized Partner status, resellers are required to participate in a minimum of four Web-based training sessions and meet a minimum annual revenue requirement. Premier Partners receive all the benefits that Authorized Partners receive plus deeper discounts, qualified sales leads and a more comprehensive set of sales, marketing and technical tools. Premier Partners will also be eligible for co-marketing initiatives and programs. To maintain Premium Partner status, resellers are required to develop a business and marketing plan, have engineering resources for implementation and provide pre-sales and post-sales support. Resellers must also achieve a minimum level of annual sales.
Exinda solutions were designed to meet the needs of mid-sized businesses, a market segment that relies heavily upon resellers for its IT needs. The products are scalable, easy to install and use and priced up to 40 percent lower than the competition for similar functionality. Exinda’s solutions provide immediate, measurable application performance improvement as well as a quick return on investment.
“Exinda’s new Fast Track program was designed by resellers for resellers,” said Jim Christie, vice president of worldwide sales for Exinda Networks. “The program provides resellers with great revenue and margin opportunities as well as all the supporting elements that resellers need to be successful.”
Exinda’s approach to WAN optimization, called Unified Performance Management, integrates WAN optimization, application acceleration, application visibility and application response measurement onto a single appliance to achieve peak network performance. Additionally, Exinda is the only vendor to provide a global Web-hosted central management platform, called Service Delivery Point, which simplifies the management of Exinda appliances distributed throughout networks.
About Exinda Networks
Exinda Networks is a global supplier of Unified Performance Management that integrates WAN optimization, application acceleration, application visibility and application response time measurements for enterprise, government and service provider clients. Founded in 2002, Exinda's mission is to ensure optimal and consistent application performance over the WAN and reduce network operating costs. Exinda has more than 1,000 customers in more than 35 countries around the world. Exinda's award winning technology is available by contacting leading resellers or Exinda directly.
Exinda's research and development offices are located in Melbourne, Australia. Exinda's U.S. headquarters is located in Boston, Massachusetts. Additional corporate offices are located in Portland, Dubai, Zurich, London, Mexico City, Sao Paulo and Kuala Lumpur. For more information, visit www.exinda.com.