Vital Lifestyle Water, the only true functional water loaded with vitamins, minerals, all-natural supplements and the first beverage in North America to be naturally sweetened with the 100% natural fruit extract Fruit Up®, today announced it has selected industry veteran Mick O’Donnell as Vice President of Sales for the Southeast Region. Mick brings years of successful sales, marketing and management expertise to Vital Lifestyle Water, furthering the breakthrough beverage’s introduction into markets across the country.
Mick’s beverage expertise was developed from the ground up and his career has been marked by positions with some of the most proactive and highly revered brands in the business. He served for seven years as VP of Sales for Arizona Beverage Company where he managed sales relationships with industry giants such as Publix, Winn Dixie, Albertsons, Kroger and Target. At Arizona, he helped increase sales and focused on substantially growing distribution throughout the southeast and was the first to introduce Arizona Gallons into the beverage aisle, helping it become the #1 package in the company.
Prior to joining Arizona, Mick held various managerial positions with Seagram Beverage Co., Royal Crown Cola Company and Coca Cola Bottling Company of New York.
“I’ve joined Vital Lifestyle Water because I believe in the product as a naturally sweetened, ultra-low calorie and refreshing beverage that delivers on consumer desires for true function and is definitely a better for you beverage selection,” said Mick. “Vital Lifestyle Water is all natural and ultra-low in calories and virtually no other enhanced water can measure up. They’ve added processed sugar and extra calories while Vital is sweetened with the revolutionary Fruit Up® which is an all natural fruit extract. That’s a point of difference that I know consumers will recognize and appreciate.”
“Mick’s arrival at Vital Lifestyle Water demonstrates that industry vets who know the next big thing recognize we’re onto something with a truly functional beverage that promotes wellness,” said Paul Paterson, President of Vital Lifestyle Water. “Mick will be a critical part of the Vital team and we look forward to expanding rapidly in the southeast region through his relationships and tenacity. We’re pleased to welcome him to the Vital team.”
About Vital Lifestyle Water
Vital Lifestyle Water was created for and by people who want all the benefits of a vitamin enhanced water without processed or artificial sweeteners and extra calories. Vital Lifestyle Water is the first and only brand in North America sweetened with Fruit Up®, a 100% natural fruit extract with the lowest Glycemic Index of all all-natural sweeteners.
Available in four highly-specialized formulas, Vital is functional water loaded with vitamins, minerals and all natural supplements.
Vital Lifestyle Water is:
- 100 percent purified water
- Four lightly flavored, functional varieties: Acai Berry for Burn, Guava for Calm, Citrus Starfruit for Vitality and Dragonfruit to Energize
- Promotes wellness through unique vitamin, mineral and supplement combinations
- Just 15 calories per serving
- No artificial sweeteners, colors or flavors
- Revolutionary new Fruit Up® all natural fruit sugars provide sweetness
- Each serving provides up to one-quarter of the recommended daily intake of vitamins B3, B5, B6 and B12