According to Chris Matsinger, Vice President Digital Services, “The site makes robust use of imagery, video segments and logic-based navigation that enable visitors to ‘engage’ with Roska Healthcare to gain a true sense of what it is like to work with the agency. A good example is a streaming video of the firm’s president, Jay Bolling, offering some insightful perspective on DTC advertising and the value of touchpoints, varied media and engaging the consumer.

“Viewers can also navigate easily through a host of sections to explore information intuitively by disease category, by product lifecycle, or even by audience whether their interest is in DTC, DTP, or professionally targeted outreach,” he added. “This facility is a way of making the site personalized to the specific needs of the visitor. All the options are there for people to draw the information they really want, so the visit is quick, easy and productive for their needs.”

About Roska Healthcare:

Using its proprietary hybrid targeted marketing model, that fuses key elements of disease awareness, brand advertising, and relationship marketing, Roska Healthcare develops communications that engage target audiences and move them beyond awareness – to generate acceptance and action. Delivered through integrated media, marketers can use this new model to focus on their best prospects, create a 'surround sound' effect, and communicate their brands' reputation, promise, and vision. The model allows the brand to deliver the right messages to the right prospects at precisely the right times.