Henry Stewart New York, the world's premier event for thought leaders in Marketing Operations, is hosting a special session on Agency 2.0 Tuesday, May 13th during their Marketing Operations Symposium at the Marriott Marquis Hotel, Times Square, New York.

Since Agency 2.0 is about collaboration and systems thinking within agencies and amongst their suppliers, it has become obvious that there is greater onus on planners and systems thinkers to define and measure all aspects of an experience and understand how to best leverage specialized services to deliver against a holistic vision that can only be obtained through effective marketing operations.

Building a Digital Marketing Supply Chain
With the rapid growth of new marketing channels and media, senior marketing executives are grappling with how best to effectively communicate and track their brand across multiple platforms. Better management of an organization's assets on both a global and local level is imperative to cost effectively protect a brand while still enhancing its awareness. Therefore, the continuing development of robust Marketing Operations processes that includes the integration of an internal and external digital marketing supply chain is a necessity to assure improved results and reliability.

"The Henry Stewart Marketing Operations Symposium provides the platform for c-level leadership and innovative technologies to address some of the biggest challenges in this rapidly evolving industry, including designing scalable marketing organizations, demonstrating return on Marketing, accelerating the sales and buying process, taking ownership of the customer experience, and helping them enterprises achieve key strategic initiatives.", said Gary Katz, CEO/Founder of Marketing Operations Partners and Marketing Operations Symposium track chair. "Henry Stewart New York provides marketing professionals with a tremendous opportunity to gain practical skills and tools to literally transform the Marketing Operations in their enterprises. You'll walk away with a comprehensive vision of what's possible with superior Marketing Operations; learn side-by-side with pioneers and thought leaders in the field, and increase your accountability, strategic value and stature within your organization."

About Henry Stewart New York:
On May 12 and 13, 2008 more than 100 industry leaders and visionaries will be presenting at 11 unique conference tracks at the Digital Asset Management and Marketing Operation Symposium including: Aprimo, Artesia, ADAM Software, BMW, Boeing, ClearStory Systems, CNN, DPCI, Forrester, Frost & Sullivan, GLOBALedit, Harley-Davidson, HarperCollins, HCL, IDC, JWT, Marketing Operations Partners, Marketing Transformation Services, McDonald's, McGraw-Hill, MediaBeacon, Media Entertainment Infosys, MITRE Corporation, MLB Advanced Media, Nortel, North Plains, Playboy Enterprises, Royal Caribbean, Saepio, The Perspective Media Group, Time Inc, The Walt Disney Company, Turner Studios, Victoria's Secret, VisionEdge Marketing, and Wave Corporation.

Since 2001, the Henry Stewart's portfolio of events have attracted more than 9,000 executives, program leaders, and subject matter experts in a collaborative environment of combined practical case study driven content, expert round tables, industry partner selection and excellent networking opportunities for participants. Please see www.damusers.com for more information.