The Comcast owned Versus Network formerly known as OLN (Outdoor Life Network) has started production on a new original series, working title "Dollar Wise Fly" that follows host Conway Bowman (In Search of Fly Water) to destinations near and far as he shows viewers how to experience world-class fishing for a fraction of the cost.

Executive Produced by Huntley Ritter under his Stafford Films banner, the series is the new edge of outdoor reality television that Versus is on the for front of producing. Shot entirely in High Definition the series will hit such locations as Aspen, Colorado, Louisiana, New York, and the Florida Keys to name a few.

The show will air in both standard and HD formats in which Versus shares their HD channel with the Golf Channel also a Comcast owned property. "Dollar Wise Fly" is a multi platform property offering viewers many interactive elements on line that include interstitials, pod casts, and down loads including but not limited to trip itineraries and maps at www.versus.com. The show will also be available per Comcast's VOD (video on demand) platform and will be hitting air spring 2008.