Relocation.com, the leading online consumer resource for moving services, today announced the hiring of Steven Denker as vice president, business development and ad sales. Denker will be directly responsible for negotiating and managing Relocation.com’s current and new strategic relationships with leading real estate, apartment and other major Web sites. His primary objective will be to expand the company’s online presence through partnerships and affiliate relationships. Additionally, he will help advertisers and corporate sponsors reach this highly influential audience at a point in time in their move when they’re most likely to need services and consider new offerings.
Denker also will head up Relocation.com's growing online media sales efforts, working closely with both agencies and advertisers that want to reach the emergent consumer audience available at Relocation.com and across the company’s other online properties. As one of the Internet's leading Web sites focused on reaching movers, Denker will be charged with helping advertisers reach this valued audience at a key juncture in the moving process.
“Our business has undergone tremendous growth in the last year. Steve will help us to serve our expanding customer base and to accelerate our goal of garnering more consumers to work with us as the most trusted resource for moving services,” said Greg Hebner, chief executive officer, Relocation.com.
Denker will report to Hebner, who joined Relocation.com in 2007 from Move Inc., where he spent five years as both the president of their Welcome Wagon business unit and as senior vice president of their consumer division. Relocation.com was founded in 2000 by online moving industry pioneer, chairman Sharon Asher.
“The Relocation.com team has done a remarkable job creating a valuable service that helps consumers during this important life event. I am looking forward to both helping further build out our online presence and to assisting advertisers reach this valuable consumer audience,” said Denker.
Prior to joining Relocation.com, Denker was director of sales and partnerships for Primedia Inc.’s Consumer Source division. There he was responsible for developing targeted marketing strategies by creating relevant advertising and content partnerships across eight web properties and 112 print publications for one of the largest apartment and real estate media companies. Working with leading online properties that attracted millions of monthly users, such as www.apartmentguide.com, www.rentals.com and www.rentalhouses.com, Denker managed all media sales and implemented a cross platform sales and marketing strategy, incorporating online, print and display advertising packages throughout various campaigns for leading brands and advertising agencies.
Previous experience includes various marketing and program management positions at both The Coca-Cola Company and ARAMARK Corporation’s Sports and Entertainment Division.
About Relocation.com
Relocation.com is the largest online marketplace connecting consumers who are moving locally, nationally or internationally with professionals that can best service their needs. Working with many leading moving and storage companies, Relocation.com provides free quotes from quality, professional companies who can service consumers during their upcoming move. Founded in 2000, by online moving industry pioneer, chairman Sharon Asher, Relocation.com is based in New York; the company is focused on helping make the move and relocation process easier and less challenging, during and after the move, for the 40 million people moving each year. Relocation.com offers comprehensive information, tools and resources to help consumers compare, connect and learn about products and services from hundreds of relevant providers. For more information, visit www.relocation.com