Dipiti, a consumer web site that connects users seeking help with urgent life matters to valuable online community resources, today announced its public launch. The company has done the hard work of making the wealth of information in online communities easily accessible to average web users. With Dipiti, consumers quickly find answers and support for important life matters -- including health, legal, money and pet care. Dipiti uses human-filtered search that identifies, qualifies and organizes hard-to-find and valuable Web 2.0 community content, and is currently connecting consumers with 29 million active conversations on message boards and expert discussion forums across the web.
“Dipiti has a unique opportunity to link the contextual strength of human-filtered search with the wealth of information and advice found in vertically focused online community content,” said Scott Oki, Dipiti Director/Founder and Chairman of Oki Developments, who provided series A funding to Dipiti.
As part of this rollout, the company has expanded its content coverage and introduced its first CEO, Dave Rice. Rice brings more than 20 years of experience leading software companies through growth and change to his role at Dipiti. Prior to Dipiti, Rice served as CEO of AdPay, Inc., where he led the company in becoming the pioneer for providing online classified e-commerce solutions to premiere media organizations.
“Choosing the first CEO for Dipiti is probably the most crucial decision we could make,” said Erik Anderson, Dipiti Director/Chairman of West River Capital, another source of series A funding for Dipiti. “We know Dave’s experience matches well with our aggressive growth plans and the syndication business model we’re building.”
Dipiti launched its beta site in August of 2007 and has been expanding its content and optimizing the site for SEO and SEM purposes since. With today’s rollout, Dipiti added “money” to its other life matters search specializations: health, legal and pet care.
“Community web sites are a rich and growing source of current information and interaction for addressing real-life problems and concerns, but aren’t well-served by traditional search models,” said Dipiti CEO Rice. “According to Jupiter Research, 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they need. Dipiti offers average web users the first fast, easy and focused way to connect to conversations and answers on these important life matters.”
About Dipiti
Headquartered in Seattle Washington, Dipiti is an Internet infomediary connecting online consumers with the hidden value of online community content: communities and professionals addressing important life matters, including health, legal, money and pet care. Dipiti makes this Web 2.0 content easily accessible through human-filtered search that identifies, qualifies, and organizes message boards, directories and expert discussion forums providing consumers with a trusted source for information they need