Moguldom Media Group, an innovative new media company and investment firm, today announced the launch of Livesteez, a video-oriented social networking website geared to urban consumers. Livesteez is the latest addition to a portfolio that already includes Bossip.com, the leading urban celebrity gossip website; Lossip.com, a similar site serving Latin American consumers; F-Listed, a gossip site with a male sensibility; and MingXingYao.com, a Mandarin-language blog covering Chinese and American celebrities.
"As the social networking and online video space matures, the next wave of growth will come in niche social networking websites targeting select demographics," said Marv Frazier, CEO, Moguldom Media Group. "Our strong roster of celebrity blogs validates our expertise in serving this kind of audience and providing advertisers with an effective marketing platform to reach them. Now, Livesteez will extend the proven Moguldom model into the fast-growing social networking space."
Livesteez combines online video and other unique content with social networking tools to offer a truly comprehensive online experience to urban consumers, from finding a date to debating politics to catching up on the latest news and entertainment. The site's video content is powered by Limelight Networks, the content delivery network behind Facebook, YouTube, and iFilm, which provides the capacity and scalability to handle both rapid growth and unexpected spikes in traffic.
As an extension of the fast-growing Bossip.com website, Livesteez will benefit from traffic directed from the blog as well as the cultural currency it has already built among urban consumers. Livesteez will be advertised on Bossip.com, and will also host some Bossip.com content. Said Frazier, "We wanted to offer our loyal Bossip readers something more--new forms of entertainment, new ways to interact with each other, new people to meet. Livesteez will provide even greater value for both our visitors and our advertisers."
About Moguldom Media Group
Moguldom Media Group is a new media company with a portfolio that includes Bossip.com, the leading celebrity gossip website serving African American consumers; Lossip.com, a similar website serving Latin American consumers; Flisted.com, which covers general celebrity gossip with a unique edge and male sensibility; and MingXingYao.com, a Mandarin-language blog covering Chinese celebrities. All Moguldom Media Group properties benefit from a favorable online advertising environment, unique credibility within the communities it serves, and strong strategic relationships.