The Zannel-sponsored Fresh Trax party will be held on January 25, in Aspen, Colo.’s most exclusive entertainment venue, Hotel Jerome. It will be attended by the biggest names in action sports and will feature performances by North Coast Underground and celebrity DJs, including DJ Rocky Rock. Zannel will be on site distributing branded cards and promotional materials to encourage users to share their X Games and Fresh Trax party happenings on Zannel.

Zannel will also be running a sweepstakes to give their users even more incentive to check out the action on their mobile phones. Those extreme fans who “friend, follow, or comment” on the Zannel Channel (found at zannel.com/wx) from January 24 – 27, will be automatically entered to win a Bikeboard, the latest in extreme sports gear.

In addition, all fans can test out Zannel’s new Facebook application, allowing media updates to be instantly posted to their Zannel and Facebook profiles at the same time.

About Zannel, Inc.

Zannel is the mobile industry’s first Instant Media Messaging™ service, allowing people to instantly update their friends and start real time conversations by sending video, picture and text updates from their mobile phones. Within Zannel’s mobile network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California.