This sector is exploding, as illustrated by the following release by PepsiCo regarding the marketing of their SoBe line, which boasts a palette of bright, enticing colors, low calories and five flavors: PURCHASE, N.Y., Feb. 5 – ‘On the heels of Sunday's highly anticipated, innovative and unprecedented Super Bowl commercial that introduced tens of millions of people to the idea of ”Thrillicious”, SoBe Life Water is blitzing the retail marketplace with its all-new line of SoBe Life Water’.

While this sounds great at face value, behind these types of drinks are sugars, empty calories and coloring agents, which are needed to “mask” the noticeable vitamin taste or colorations that occur when vitamins are injected into waters.

The following from Center for Science in the Public Interest:

“The way that vitamin water is marketed and positioned it’s made to look more healthful than other sugary beverages, but it’s not – it’s still just a soft drink,” said Margo G. Wootan, Director of Nutrition Policy at the Center for Science in the Public Interest. “It has this aura of healthfulness that is not deserved. Adding vitamins and minerals to junk food doesn’t make it healthy.”

Steve Nickolas, CEO and President of NutriPure Beverages, Inc. remarks accordingly, “Young and old alike need nourishment that is not laden with junk. A beverage that hydrates and is lifestyle oriented, as it delivers basic nutrition, is the core of NutriPure Beverages. Our patented process allows for the dissolving of vitamins and nutriceuticals compounds into our water resulting in pure water preservative free that is not offensive; therefore we do not need to add sugars, colors or other masking elements. Our unique beverages also have a full spectrum of electrolytes and nutriceuticals as opposed to Coca Cola’s Smart Water, which merely has two electrolytes. Our patented, nutriceuticals, non-carbonated, calorie free, vitamin enriched beverages are the next inevitable wave in this red hot sector”.

ABOUT NUTRIPURE BEVERAGES, INC

NutriPure Beverages, Inc. (NUBV.PK) produces and distribute a line of nutrient-enhanced bottled water products that contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water. The procedure is a patented process that is more efficient and less costly than others producer use. NutriPure’s concept adds organic nutrients without adding masking flavors, colors or sweeteners. The process is further enhanced using desirable “cold-fill” techniques, which save energy and reduce harmful, “plastic chemical leaching” into the product. These proprietary techniques have warranted NutriPure to redirected its efforts to the premium bottled water industry. The Company intends to market a full line of nutrient-enhanced water products to compete with currently available products. These include those that provide vitamin support for general health, a diet formulation for weight watchers, an immune booster, as well as an energy and fitness drink.

Safe Harbor: Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, technology efficacy and all other forward-looking statements be subject to the safe harbors created thereby. The Company is a development stage company who continues to be dependent upon outside capital to sustain its existence. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results.