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Top Chef's Have a New Choice -- UA Chef Buys Top Domain ChefUniforms.com
Publish Date : 1/24/2008 6:36:00 AM   Source : Entertainment News Onlypunjab.com

Retailer UA Chef, a leading national provider of chef uniforms and restaurant apparel, today announced that it has completed its acquisition of the domain name ChefUniforms.com. UA Chef, an affiliate of Uniform Advantage, paid an undisclosed amount for the domain.
As a result of this acquisition, UA Chef is changing its website domain name to ChefUniforms.com. The formal name change will take place immediately with the expected transition process completed by January 24, 2008. The name change is a strategic move designed to clearly align the company with its branded line of and restaurant uniforms, offering one convenient place to shop online for chef pants, chef aprons, chef shoes, chef hats, chef coats, restaurant shirts, and more.

"Acquiring ChefUniforms.com is an exciting step toward increasing our market penetration into the hospitality uniform industry. We feel the name ChefUniforms.com is a perfect fit for our future growth plans. The domain name has been under-utilized in e commerce for some time and can now be unlocked to reach its full potential. The name offers us a tremendous branding opportunity for our kitchen and restaurant clothing line," stated Jared Landress, CIO of UA Chef.

Under the new name, UA Chef will maintain their commitment to continually update and improve their product selection, services and website functionality. In addition, they plan to add many new features geared towards helping people choose their restaurant uniforms.

About UA Chef:
UA Chef is a leading retailer of restaurant and chef uniforms. Founded in 2007, the company operates out of Weston, Florida and ships from their distribution center near Atlanta, Georgia.