The second season of the Toughest Cowboy competition will continue the Rodeo Revolution, doing something else no other rodeo has ever done. All rodeos are demanding, but the Toughest Cowboy events require its cowboys to compete in three gut wrenching, roughstock disciplines each night - bareback riding, saddle bronc riding, and bull riding - all in match play against one another. For those tough enough to make it to the Championship round, they will need to make an historic commitment to toughness and grit as they will compete and ride an unprecedented 6 times in one night!

Winning A Piece Of The American Dream

This season, the stakes are even higher than last year, with each of the competitors vying not only for the title of Toughest Cowboy, but also for a piece of the American Dream - the deed to the Jäger Ranch in Colorado.

"We wanted to attract the best talent in all of rodeo to compete in Toughest Cowboy," said Tommy Joe Lucia, Vice President of Grit Rock Rodeo. "We knew there is one thing that every cowboy wants, a ranch, and together with our friends at Jägermeister, we were able to make the ultimate top prize a reality."

Attracting the Toughest Competitors

It's that land that brought B.J. Schumacher into the competition this year. He is a bull rider by trade - and a very good one at that - he was the 2006 PRCA World Bull Riding Champion, and set a new earnings record in the process. That wasn't enough, though, Schumacher knew that his rodeo career would not be complete without taking a shot at the Toughest Cowboy crown.

Also back this season is Bandy Murphy, the Toughest Cowboy defending champion. After capturing the title in 2007, the Weatherford, Oklahoma native is looking to keep the title in his hands and already has plans for what he wants to do with the Jäger Ranch.

Schumacher and Murphy are just two of the cowboys competing for the title of Toughest Cowboy Presented by Jägermeister and a piece of the American Dream - stay tuned to see who rides into the sunset to their very own ranch

Fans Witness the Rodeo Revolution Live

The drama and excitement of the live tournament competition begins on December 29 at the sparkling new Sprint Center in Kansas City Missouri. Through nine competitions, the season will conclude on February 16 at Nationwide Arena in Columbus, Ohio when the new champion will be crowned.

By the championship round, each of the competitors will have participated in eight weeks of the most dangerous and physically demanding competition in all of rodeo. In addition, fans watching at home will have had the chance to get to know each of the cowboys, their stories and what makes each of them so unique.

The New Television Season

The 10-episode second season of Toughest Cowboy kicked off on January 4, 2008 and will be televised on FSN weekly in primetime (day and time depend on each affiliate) and then replayed the following Saturday at Midnight. Beginning with Episode 2, each tour stop will be televised and will take fans into the heart of the action to savor the triumph, suffer the anguish, and share the intensity of the ultimate challenge that is Toughest Cowboy Presented by Jägermeister.

Corporate America Rallies Behind Toughest Cowboy

While Jägermeister is the Presenting Sponsor of Toughest Cowboy, it is far from the only corporate partner for the series. Corporate America has responded to the unique competition and several major partners will each sponsor a "cowboy" in Toughest Cowboy. The roster of sponsors also includes: Polaris, The Home Depot, Wrangler, Super Clean, FSN, Reelz Channel, RedCreekland.com, and Priefert Ranch Equipment.

About Grit Rock Rodeo
Grit Rock Rodeo is one of the largest producers of live and televised rodeo events in the world. Grit Rock Rodeo owns the World's Toughest Rodeo, a national touring rodeo that consists of World's Toughest Bulls and Broncs and Toughest Cowboy. Toughest Cowboy, a revolution in the sport which features 8 cowboys riding 3 times in a performance, was carried in 2007 on Fox Sports Net nationally on Sunday nights. Grit Rock Rodeo also owns the license rights to the Wrangler ProRodeo Tour, which is the premier Tour of the Professional Rodeo Cowboys Association. The 2007 Wrangler ProRodeo Tour and the Ariat Playoffs of the Tour will air nationally on Fox Sports Net and CBS Sports starting in September.

www.toughestcowboy.com
www.prorodeotour.com
www.bullsandbroncs.com

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, Toyota Sports Center, Toyota Park, NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie, Hollywood's El Rey Theatre, Seattle's WaMu Theatre, Minneapolis' Target Center and the just opened The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000 seat arena and over 650,000sf of leisure and entertainment use; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL) and three MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson, California designated as an "Official U.S. Olympic Training Site" by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.

The company's live entertainment division, AEG LIVE is one of the world's leading concert promotion and touring organizations that has recently promoted national tours on behalf of artists such as Prince, Bon Jovi, Kenney Chesney and Cheetah Girls as well as producing "A New Day…" starring Celine Dion appearing exclusively at the Colosseum at Caesars Palace and the international museum tour of King Tut's artifacts.
      
AEG is overseeing the development of L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring NOKIA Theatre L.A. LIVE, a 7,100-seat state-of-the-art live theatre, a 54-story, 1001-room convention center "headquarters" hotel, Club NOKIA at L.A. LIVE, a 2,200 capacity live music venue, a 14-screen Regal Cineplex, "broadcast" facilities for ESPN, along with entertainment, restaurant, residential and office space and additional arenas, O2 World, on a 45-acre site in the heart of Berlin, Citizen's Business Bank Arena in Ontario, California, Sprint Center in Kansas City, Missouri and in Las Vegas, Nevada.