DayTimers, the premier company and leader in time management and organization tools, is celebrating its 60th anniversary year in Times Square from November 5, 2007 - January 1, 2008. Throughout the height of the holiday season, DayTimers will display 15-second spots in the "mecca" of American advertising, designed to captivate the millions of eyes passing the crossroads of Broadway and 7th Avenue at 44th Street each day of this critical two-month period.
"We are excited to join traditional New York City celebrations such as the Macy's Thanksgiving Day Parade and New Year's Eve to show our appreciation for being in business for the past 60 years," commented Joe Winters, DayTimers President.
The placement of the DayTimers ad gives the Times Square population a view of what's new in the world of organization. The ad leads with the phrase, "My Life. Organized" and goes on to show solutions for all aspects of life that are offered by DayTimers, including: "My Office. Organized."; "My Travel. Organized."; "My Health. Organized."; and "My Style. Organized". Each of these categories represents the various product lines DayTimers offers for managing busy lives.
The DayTimers ad will be placed on the Geoffrey Tron, above the Toys "R" Us store in the heart of Times Square. The south Geoffrey Tron is 10ft x 39ft and the north is 10ft x 19ft. A 15-second video -- the first DayTimers ad in Times Square ever -- will run four times every hour, 24 hours a day, seven days a week, throughout the holidays.
In conjunction with the "My Life. Organized." ad, and in the spirit of the holiday season, DayTimers is conducting a series of promotional activities, and a special 20% discount offer for everyone who goes to www.daytimer.com/nyc, posted on the ad.
"As DayTimers steps into its next 60 years, we are pleased to announce the DayTimers Panel of Experts, a rich resource of talented professionals who will offer organization ideas, along with product offerings," Winters said.
The community experts each bring something different to the table that helps consumers organize various parts of their lives. The experts include: Laura Stack, the Productivity Expert, author of Find More Time and founder of The Productivity Pro; Trapper Woods, the Time Management Expert, author of Tick Tock Who Broke the Clock and founder of Trapper Woods International; The Nutrition Twins®, the Health Planning, Organization and Maintenance Experts, authors of Fire Up Your Metabolism and the founders of Healthy Happenings, Inc.; and Lisa Kanarek, the Home Office Expert, author of Home Office Solutions and founder of HomeOfficeLife.com.
**Expert bios are available upon request.
About DayTimers:
Established in 1947, DayTimers, Inc. is the original American provider of time management solutions and organization tools to help simplify life. DayTimers is a subsidiary of ACCO Brands (NYSE: ABD). The complete DayTimer® line of planners, luxury leather covers, portfolios, handbags and more can be found at www.daytimer.com or by calling 1-800-225-5005. Select organization tools are also available at Staples, Office Max, Office Depot, and other major office supply retailers.
Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), 347-558-2422 (cell), Leesa @ lamottastrategic.com
Subsidiary of ACCO Brands Corporation