Ladbrokescasino.com, Europe's premier online casino site, has unveiled the first in a series of brand new TV adverts, which aired for the first time on the 9th April. The ads, devised by M&C Saatchi and produced by cutting-edge TV production company Knucklehead, are an inspired interpretation of the site's new strap line, 'Quench Your Thrill Buds'.

Directed by Stella Artois short film award winners Zak and Dan, the series of three adverts tap into the emotional thrill of playing online casino games. Entitled Climb, Shark and Parachute respectively, each tells the story of an insatiable thrill seeker whose quest for the ultimate thrill means they push the limits too far with comical, yet fatal consequences.

The first in the series, Climb, is shot in documentary style and sees local mountain man Nolbert Fernadez recount the ill-fated story of his good friend Pedro who goes to ridiculous lengths in his search for thrills. Scenes include Pedro dousing himself in oil and tying his hands behind his back before attempting to climb a mountain. As with all the unlucky thrill seekers in the ads, Pedro doesn't live to tell the tale, and it ends by showing that he should have 'quenched his thrill buds' at Ladbrokescasino.com instead.

Natalie Coles, Head of Marketing at Ladbrokescasino.com says, "We are delighted with our three new TV ads, and aim to show that Ladbrokescasino.com caters for our customers by providing them with plenty of thrill-seeking opportunities."

Ladbrokescasino.com (www.Ladbrokescasino.com) is full of action-packed slot and table games, offering over 300 thrills for everyone. From taking a spin on the £5 million jackpot slot Mega Moolah, to testing your luck on three card casino poker, blackjack and roulette - there's enough to quench everyone's thrill buds.