Think Partnership Inc. (AMEX:THK), the leading provider of interactive performance-based advertising networks and technology platforms, announced today that it intends to seek shareholder approval to change the company’s name to Kowabunga!®. The company will commence doing business as Kowabunga! effective today.
Kowabunga! became a popular word in the 1960s surfer culture to describe the exhilaration of riding a big ocean wave. It was already the name of the Company’s well-known and leading affiliate marketing brand.
“We have chosen the name Kowabunga! as our overall company name to emphasize the excitement of our brand value,” said Scott P. Mitchell, president and CEO of the new Kowabunga!. We believe the Kowabunga! name reflects our enthusiasm in offering the marketplace unsurpassed technology for performance-based advertising, supported by a unique corporate culture with far-reaching and ambitious plans for the future. The recently reported surge in our new ValidClick AdExchange is only one of the ‘big waves’ we are now riding.”
The company’s American Exchange stock trading symbol, “THK,” will remain unchanged until further notice. The company plans to request shareholder approval to legally adopt the new name at the upcoming annual shareholder meeting.
About Kowabunga! Inc.
Think Partnership Inc. is now doing business under the name “Kowabunga! Inc.” and will seek formal shareholder approval to change its legal name to Kowabunga! Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.
Kowabunga! Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Kowabunga! provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Kowabunga! also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick AdExchange™, MyAP™, PrimaryAds™, BabyToBee™, Second Bite® and MSA. For more information, visit www.kowabunga.com.
Forward Looking Statements
Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements.