American Suzuki Motor Corp. announced that it has received seven prestigious MarCom Creative Awards for excellence in dealer training and communications in 2007. Suzuki Auto’s seven MarCom awards, which represent more than any other auto manufacturer received in 2007, illustrate the company’s commitment to deliver first-class communications and training support to its network of approximately 500 dealers nationwide.
Teaming with Drizen-Dohs Corporate Communications, Chatsworth, Calif. (DDCC) to produce printed sales support materials, and with Pacific Technology Solutions, Irvine, Calif. (PTS) to produce web-based dealership training courses, Suzuki Auto received a total of four Platinum and three Gold awards. The Platinum awards recognized DDCC’s Vehicle Pocket Guide, a handy reference sales tool, and Fuel, a fact-filled salesperson publication, and PTS’ Electrical 1 and Electronic Fuel Injection 1 training courses. Additionally, Suzuki received Gold awards for DDCC’s Tracks, Suzuki Auto dealers’ publication, and PTS’ Parts Manager Bronze and Service Manager Bronze online operational training courses.
“Suzuki Auto is honored to be recognized as one of the top automakers in the area of training and dealer communications,” said Mark Harano, president of American Suzuki Automotive Operations. “With award-winning dealer training and communication tools in place, we will look to raise the bar even higher in 2008, further strengthening our brand and supporting the steady increase in Suzuki car and truck owners.”
2008 Suzuki Auto Product Line
Suzuki Auto’s versatile line of vehicles includes the spirited four-door SX4 Sport, bold and functional five-door SX4 Crossover, exciting XL7 midsize crossover SUV, rugged Grand Vitara compact SUV, popular Forenza sedan and Forenza Wagon, and the European-styled Reno. Every vehicle in the line provides Suzuki’s standout virtues of toughness, leading-edge style and high-end features at very competitive prices. All 2008 Suzuki automobiles are backed by America’s #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
About Suzuki Auto
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corp. was founded in 1985 by parent company Suzuki Motor Corp. (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 187 countries. For more information, visit www.media.suzukiauto.com.
About the MarCom Awards
The MarCom Creative Awards are sponsored by the Association of Marketing and Communication Professionals and judged by industry professionals. They are designed to evaluate work solely on its own merit, and the competition rewards companies and individuals with the highest standard for excellence and whose work serves as a benchmark for the industry. For more information on the MarCom Creative Awards, visit www.marcomawards.com.