Lexicon®, the world leader in digital audio, has partnered with Hyundai to create the ultimate listening experience for drivers of the all-new 2009 Hyundai Genesis sport sedan. Hyundai’s new flagship will debut with the Lexicon Discrete Surround Audio System at the North American International Auto Show on January 13.
The Hyundai Genesis will match V8 power and rear-wheel-drive performance with 528-watts and 17 speakers of state-of-the-art audio technology. The Lexicon Discrete Surround Audio System produces an acoustic experience that draws the listener deep into the performance with superior harmonic richness and higher quality bass. The sound is spacious and enveloping with superior dynamic range and the ability to deliver the subtle details of any recording.
“The new Lexicon Discrete Surround Audio System clearly demonstrates how uncompromising sound integrity results in a stunning and extraordinary listening experience for Genesis drivers,” said Joe Pullin, Harman/Becker Automotive Systems vice president, Global Marketing. “It’s intelligently designed, technologically advanced and sonically spectacular. Lexicon’s years of making products which relay the highest possible fidelity ensure an unbroken chain between the artist and listener.”
Featuring a wide array of audio innovations, the Lexicon Discrete Surround Audio System contains 7.1 channels of sound with a total output of 528 watts through 17 transducers (speakers). Two 3-way transducer systems provide the best-possible timbre balance, while also improving the clarity of audio playback. Five 2-way transducer systems yield the same sonic signature across all channels for optimum consistency in tone.
In addition to handling multiple media sources, Lexicon’s Digital Signal Processing (DSP) provides unique system equalization giving both driver and passengers the best possible acoustic performance of any vehicle available today. Hyundai Genesis joins the Rolls Royce Phantom as the only automobile to offer a Lexicon-branded audio system featuring LOGIC 7® technology, which creates a wide and extremely satisfying sound stage for the system.
Lexicon digital sound processing technologies are used on more than 80 percent of all professional recordings, TV broadcasts, film soundtracks and music. Founded in 1971, Lexicon’s involvement in both audio production and playback is unique in the industry. In 1978, the company introduced the first commercially-viable reverb line. Because DSP is used when the audio is created, playback on a Lexicon system is more true-to-life than on any other system.
Harman International (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. Its brands include Harman Kardon®, JBL®, Revel®, Mark Levinson®, Infinity®, Lexicon®, Soundcraft-Studer®, AKG®, Becker® and QNX®. The company maintains a strong presence in the Americas, Europe and Asia and employs more than 10,500 people. The company's stock is traded on the New York Stock Exchange under the Symbol: HAR.