Web 2.0 companies often rely on online advertising as their principle source of revenue, and email is a critical tool for driving the site visits and page views that make that business model work. By enabling regular email communication with users via personalized newsletters and instant notification of new activity within relevant online communities, StrongMail is helping Web 2.0 companies keep their users engaged, informed and active.

“The rapid adoption of Wetpaint wikis by everyday Internet users underscores the power of online collaboration and social networking,” said Kevin Flaherty, vice president of marketing at Wetpaint. “Email is essential for keeping the Wetpaint community informed of important activities that affect their online experience, and StrongMail helps ensure that these messages get delivered quickly and reliably.”

StrongMail provides Web 2.0 companies with a complete and scalable solution they can leverage to customize, deliver, track and optimize their marketing and transactional email. As an on-premise solution, StrongMail is ideally suited to meet the unique needs of Web 2.0 companies, offering tight integration with backend systems to enable continuous, member-generated email communications, powerful personalization capabilities to keep users engaged, and the pricing model and scalability to accommodate rapid user growth.

"Web 2.0 has actually increased the volume of email traffic that companies need to deliver, track and manage, and at the same time, user expectations about personalization, speed of response and appropriateness of content are higher than ever," said Tricia Robinson-Pridemore, vice president of market and product strategy at StrongMail Systems, Inc. "StrongMail's high-performance, mission-critical email solutions are helping Web 2.0 companies exceed these elevated expectations by making email marketing more efficient, easier to manage, and more cost effective than alternative solutions."

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.