Microfield Group, Inc. (OTCBB:MICG), an innovator in the demand response marketplace, has announced that buy side research firm Rubicon Global Research has initiated coverage of the company, and has released a fully independent buy side report in which it rates Microfield a “Strong Buy” and projects a $3.51 stock price target.
Among the Rubicon report’s key investment points for Microfield are the following:
Purely scalable technology proven, accepted by the state governments and leading companies
Divestiture of Christenson Electric business unit centers core focus on high growth areas
Energy Independence and Security Act of 2007, signed into law on December 19, 2007, makes demand response a focus of the Nation’s energy policy
Strong first-mover advantage creates potential to capture a large segment of a rapidly growing market
Stating that Microfield’s technology is “years ahead on the technology curve,” the Rubicon report reviewed a range of factors that put Microfield in a leadership position in the demand response industry. Among these important features, said the report, are Microfield’s proprietary automated energy management solutions, which provide a scalable tool for expanding demand response.
The Rubicon research report provides an extensive summary of Microfield’s business model and operations. It also discusses the demand response marketplace and emerging industry trends that are expanding current growth and increasing potential for the future. “Demand response is an essential part of the overall solution to the daunting problem of an ever-increasing demand for power with which supply cannot keep up,” the report states.
“This is an independent report that provides a valuable overview of Microfield’s technology and our business model for capitalizing on opportunities within the demand response and energy management industry throughout the nation,” said Rodney M. Boucher, Chief Executive Officer of Microfield Group. “It also provides investors with background and insight into the industry as a whole, further demonstrating the value of Microfield’s proprietary solutions and the Company’s potential for continued strong growth.”
To read a summary of Rubicon’s Initiation of Coverage Report on Microfield Group, please visit http://www.trilogy-capital.com/autoir/micg_autoir.html. To purchase the full report, please visit http://www.rubiconglobalresearch.com.
About Rubicon Global Research
Rubicon Global Research provides comprehensive intelligence on public companies. Our service offering provides two-levels of research, made available to both institutional as well as retail investors on both a per-report fee or subscription basis. Rubicon Global Research is not compensated by the companies we cover, nor do we offer investment banking or trading activities. We are an independent research service (see select disclosures on each report for more detail). For more information, please visit http://www.rubiconglobalresearch.com.
About Microfield Group, Inc.
Microfield Group is the first company to deploy market-disruptive energy automation technology in the demand response marketplace. Utilizing an industry-leading intellectual property portfolio, the Company’s EnergyConnect platform and technology enables large consumers of energy — such as buildings, campuses and factories — to exploit unprecedented revenue opportunities in the wholesale market for electricity. EnergyConnect products transform passive consumers of energy into active producers and participants to deliver the cleanest, most efficient and lowest cost supply of electric energy available.
Microfield’s senior management team has identified an initial $12 billion sector of the $300 billion market for electricity in the United States. This virtually untapped target market, consisting of large commercial, industrial and governmental energy consumers, is located within 20 of the nation’s largest metropolitan centers.
EnergyConnect’s real time auto-response technology allows demand response participants to capitalize on hourly price fluctuations and daily commitments in the electricity supply, as well as emergency response services to improve grid economics and maintain grid reliability. In addition to these previously unavailable revenue streams, EnergyConnect’s industry leading technology allows the company to meet the unique needs of each participant, resulting in a significantly larger target market with ample opportunities for growth.
For investor-specific information and resources, including news and stock quotes, please visit http://www.trilogy-capital.com/autoir/micg_autoir.html.
Forward-Looking Statements
This press release includes statements that may constitute “forward-looking” statements. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause or contribute to such differences that include, but are not limited to, competitive factors, the success of new products in the marketplace, dependence upon third party vendors, and the ability to obtain financing. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.