One in three American women suffers from some form of cardiovascular disease. And worse yet, approximately one woman dies of heart disease every minute. To commemorate National Heart Month, Rite Aid Corporation (NYSE:RAD), through partnerships with fitness guru Billy Blanks® and the American Heart Association’s Go Red for Women movement, will offer customers the chance to get heart healthy in a number of ways this February and March.
Working with Billy Blanks, Tae Bo creator, actor, author and humanitarian, the Rite Aid drugstore chain is offering exclusive heart-healthy tips and information. The information includes a set of Amped Moves developed by Billy Blanks himself just for Rite Aid customers. Performing these cardio exercises is the perfect way for customers of any fitness level, age and ability, to take a positive step on the road to better health. Customers can visit any Rite Aid store nationwide to pick up the free materials, and start leading healthier lives.
The free comprehensive Rite Aid Heart Guide provides information on detection and prevention of heart disease. It also offers helpful advice on heart risks, the signs of a heart attack, and helpful products to aide heart health, among other things. “Rite Aid pharmacists and associates are committed to providing the everyday products and services to help valued customers lead healthier lives,” said John Learish, Rite Aid’s senior executive vice president of marketing. “Couple our Heart Guide with the Billy Blanks Amped Moves workout, and customers will be on their way to battling heart disease.”
Customers can also receive a Billy Blanks cookbook with heart smart recipes if they purchase $30 worth of select items.
Rite Aid is also giving customers the chance to purchase a “Red Dress” for $1 at any location nationwide. All proceeds from the “Red Dress” sales will benefit the Go Red for Women movement of the American Heart Association.
Rite Aid customers aren’t the only ones encouraged to take part in the heart healthy campaign – Rite Aid associates are getting in on the action, too. On Friday, February 1, associates across the country will wear red to participate in the AHA’s National Go Red for Women Day.
Rite Aid’s focus on heart health is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including allergy awareness, skin care, pain management, diabetes and heart health.
Rite Aid Corporation is one of the nation’s leading drugstore chains with more than 5,000 stores in 31 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at http://www.riteaid.com/.
Since 2004, Go Red for Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Using the platform “Love Your Heart,” Go Red for Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease