TravelCenters of America, LLC (TA) announced it has entered into a joint marketing arrangement with 4 State Trucks, Inc., home of The ChromeShopMafia. The ChromeShopMafia is the marketing identity for the chrome parts and truck remodel business featured on national cable TV.
Within this new marketing arrangement, TA will sell 4 State Trucks’ 7,500+ item chrome catalog via their web site at www.tatravelcenters.com or via direct link at www.csmchrome.com. In addition, popular chrome accessories and ChromeShopMafia apparel and merchandise will be available at selected TravelCenters of America sites by mid-March.
In addition to carrying the chrome and apparel, the agreement calls for members of the ChromeShopMafia to be on hand at selected TravelCenters of America locations for new site openings, driver celebrations and other site and company events. Joint advertising and merchandising efforts will support the launch and ongoing marketing activity.
About TravelCenters of America
TravelCenters of America (TA), headquartered in Westlake, Ohio is a leading national chain of travel centers in 41 states and Canada that operate under the TravelCenters of America and Petro brands. With convenient locations on interstate exits, TA offers its customers diesel and gasoline fueling services, full and quick service restaurants, heavy truck maintenance services, 24-hour convenience stores, entertainment and other services --- all within large, high-traffic facilities. For more information on TravelCenters of America, please visit www.tatravelcenters.com.
About 4 State Trucks
4 State Trucks, Inc., a family-owned and operated chrome and accessories “super store” is located in Joplin, Missouri. Opened in 1986, 4 State Trucks has evolved from truck repair and salvage sales, to full-line accessories, installation and truck customization at it’s finest! ChromeShopMafia (CSM) was started in 2003, as a club for owners of the rigs 4 State Trucks had customized over the years. 4 State Trucks and CSM are noted for the most innovative and highest quality truck accessories at competitive prices.