Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, today announced that its new “widget” technology is now available to advertisers and publishers across a wide-spectrum of sports-related Web sites.
Functionally, widgets have gained popularity as a way for Web sites to enhance the user experience—particularly on the rapidly growing number of social media sites--by allowing people to add, share and create information relative to their interests.
Active Athlete offers this technology to almost every vertical community of sports enthusiasts—from endurance athletes and adrenaline junkies to outdoor enthusiasts, team players, country clubbers and general fitness buffs—enabling marketers to create more connection points with their target audience.
“Widgets have added value to GolfIllustrated.com by engaging our users in a more rich and relevant experience,” said Josh Umholtz, director of sales & marketing for GolfIllustrated.com, an Active Athlete publisher. “Through the use of GameTracker, we have seen increased page views, user interaction, and “stickiness” to help grow and earn more revenue.”
Specifically, advertisers can now work with Active Athlete to build and deploy their own branded widgets. For example, a weather utility on a ski enthusiast site can create brand affinity around a topic people are passionate about.
“Widgets have a viral nature which has made them increasingly attractive to marketers and publishers looking for new ways to expand and engage their audience,” said Robert Tas, CEO of Active Athlete. “Our customers have been asking for this technology, so we’re glad to be able deliver them another innovative option for sharing their brand and content with influencers in a particular community.”
Widgets are also easily distributed and accessible to personal Web sites (e.g. iGoogle, MySpace, Facebook, Slide, etc.), further extending their reach to consumers.
“We are constantly evolving to meet the changing needs of our customers,” said Tas. “Widgets present a great opportunity for advertisers and publishers to reach users at their passion point. This is yet another example of how we help them connect with sports enthusiasts of all types,” said Tas.
About Active Athlete
Active Athlete is a digital sports media and technology company which represents the buying power of sports enthusiasts. The Company uses proprietary technology, enhanced targeting and deep domain expertise to connect brands to millions of highly-engaged consumers looking for sports-related people, products and information online, via Active Athlete's 190+ content rich destinations.