SpaBoom clients averaged a 27% increase in online gift certificate sales this year over the 2006 holiday season. SpaBoom's online gift certificate growth is an impressive 400% of the National Retail Federation's projected 6% increase in gift card sales for 2007. The spike in online gift certificate sales required no additional staff to manage the process, and had no negative effect on in-house sales.
A significant portion of the sales occurred between December 23rd and 25th, dates too late to be served by Express Mail. Consequently, more recipients were happily anticipating sumptuous spa treatments at local spas rather than less personal last-minute gifts. The zero fulfillment nature of the SpaBoom platform freed up spa staff who would otherwise be taking gift certificate orders over the phone or navigating treacherous post office parking lots and wrangling endless lines in an attempt to deliver old fashioned gift cards in time for the big day. The SpaBoom platform allowed spa websites to do all the work while staff pampered their clients or spent time with their families.
Online visibility for the spas, 24/7 sales, and 'instant' delivery options for these gifts appear to be the key to success. Angel Baney, Co Owner, Centre Ave. Massage & Spa in Pittsburgh shared her perspective. "We sold 10X more gift certificates and this is going into our second year of business. We don't do much advertising but our website has made a lot of people aware of us. We are told all the time how nice our website is. Thanks, SpaBoom!"
In 2000, the thought of purchasing and delivering a gift that we never actually touched seemed like science fiction. The reality of online shopping -- for services and products--is here, and with each passing year more shoppers realize the value of reclining by the fire, laptops at hand, soothing beverage close by, and shopping at their leisure. It's a trend not likely to fade, as our appreciation for wellness and all things spa only continues to grow over time.
About Spa Boom
SpaBoom helps spas take full advantage of their online spa marketing efforts by providing Instant Online Gift Certificate functionality and management, as well as Dynamic Websites. Both offerings meld form and function, combining beauty and elegance with highly effective technology that increases online visibility and, in essence, extends the spa experience for online visitors. SpaBoom helps spas' web sites work as hard as spas do to build their business and boost their bottom line. SpaBoom's partnership with the world's largest spa marketing and media company, SpaFinder, enables easy access to millions of wellness-focused consumers via SpaFinder's global media network, including the award-winning SpaFinder.com, Luxury SpaFinder magazine and the annual Global SpaFinder Directory. To learn more, please visit www.spaboom.com.