Avangate BV, full service provider for electronic software distribution and reseller management for software vendors launches Avangate PAD Validator and Avangate PAD Promoter within the new Avangate Free Tools section available to all software vendors on www.avangate.com.

"Success in software business depends also on how visible the software product is; we understand this at Avangate and we have already been supporting software vendors with hands-on articles, presentations, interviews, white papers and one-to-one complimentary business consultancy.

Now we are happy to launch a brand new series of free tools, starting with a PAD Validator and a PAD Promoter," announces Cristian Badea, chief information officer at Avangate. "The free tools launched today provide the necessary impulse any software business needs to enjoy reasonable presence on the web and increase download and revenue opportunities," adds Cristian.

Avangate PAD Validator helps software vendors get the most of their PAD file submissions. Valid PAD files help software products get higher rates of listing success on download portals, therefore increasing downloads and software sales. The tool is designed by Avangate according to the official PAD specifications 3.01 (http://www.padspec.org/spec.php) and an intelligent matrix of tested criteria used by Avangate web marketing team expert in manual software submission.

Avangate PAD Promoter automatically submits software PADs previously reviewed by the Avangate PAD Validator to 50 download sites. Most importantly, it keeps a log of submitted files and provides detailed submission reports so that software vendors can see at any point where their products are visible. Avangate PAD Promoter is an exclusive free tool designed to spare time and effort for software vendors.

"By creating the Avangate Free Tools we want to introduce software vendors to the opportunities of the online distribution channel, at no costs on their behalf. The next step for a successfully promoted software business is an active web marketing strategy with manual software submission to the top ranked download portals, search engine optimization, editorial work and pay per click advertising campaigns," says Adriana Iordan, web marketing manager at Avangate.

Avangate PAD Validator and Avangate PAD Promoter are available as of now on www.avangate.com/resources/free-tools.php
All details on terms of use and activation can be read directly on the tools' pages.

About Avangate
Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross-selling options, software promotion management, Internet marketing services as well as consultancy on how to increase online software sales. Avangate is produced and managed by GECAD ePayment, member of GECAD Group - delivering innovative IT solutions Worldwide since 1992. More information can be found on its corporate website, at: www.avangate.com

For further information, contact:

Avangate
Tel.:    +31 20 890 8080    
Email: info @ avangate.com   
Web: www.avangate.com

For Media related enquiries, contact:

Sorana Kunst - Marketing Manager, Avangate
Tel.: +31 20 890 8080    
Email: press @ avangate.com

Offices:
Headquarters address Avangate B.V.
Van Heuven Goedhartlaan 937
1181 LD Amstelveen
Amsterdam Metropolitan Area
The Netherlands
Phone: +31 20 890 8080
Fax: +31 20 203 1309

Operational & Development Avangate B.V.
10A Dimitrie Pompei Blvd.
Conect Building, 2nd floor
020337, Bucharest
Romania
Phone: +40 21 303 2068
Fax: +40 21 303 2067

US Sales Office Avangate Inc.
Mountain View Center
800 West El Camino Real
Mountain View, CA, 94040
USA
Phone: 650 963 5701
Sales phone: 650 943 2447