Los Angeles-based PushTraffic, Inc. held its year's first weekend seminar between April 4 to April 6, 2008 at the historical Millennium Biltmore Hotel in the firm's hometown of Los Angeles.
Attendees flew in from all over the world, some coming from as far away as Australia, to witness first hand PushTraffic's follow-up event to the phenomenally successful international workshop that it held last December in Singapore.
"What I learned here about Google Adwords alone was worth the trip down from Toronto," says attendee and affiliate marketer Stephen Leach, from Canada.
Leach reportedly made adjustments to his Google AdWords account upon the instruction of PushTraffic specialists and managed to save $11 per click.
With results like these, and with a hefty price tag of $5,000 a seat to $20,000 a seat, competitors are left wondering what exactly it is that this company is providing at its seminars.
John Paul Raygoa, PushTraffic founder and CEO, has the answer. Just three months ago Raygoza led one of the most astonishingly poignant and on-key seminars to date during one of the busiest seasons of the year. John catered to a medium-sized group of 75 clients in Singapore, Asia's highest growing business-based location.
The decision to move to LA came shortly after that. "Clients want a connection," explains Raygoza. "They want to be able to know and to trust that we're there for them, that we'll go that extra mile. These seminars are the greatest way to prove our dedication."
"I have clients that pay $5,000 to attend my workshops and be involved with my coaching team, and I have a select few that pay $15,000 to be part of my Inner-circle mentoring program," continues Raygoza.
Even with the highest skilled marketing coaches teaching clients on a daily basis the ins-and-outs of the industry, there is only so much that an individual can understand about internet marketing without being manually instructed.
"I've always said that as a company, we want to be the kind of business that can bring what we know to someone's living room. At these seminars, clients can actually learn and see in-person what our coaches are teaching them over the phone," says Raygoza. "We show them the truth, and make it a reality."
The reality came true for the 20-something clients who attended Raygoza's seminar, appropriately titled "The Truth".
"We prefer working with smaller groups," says Accounts Manager Hernan Severino. "We learned quickly to put a limit on how many clients we accept. More is accomplished this way."
Over the course of three days clients were given incomparable information on landing pages, sales letters, conversion rates and marketing. Guest speakers flew in from Singapore, Chicago and Northern California to instruct on various marketing strategies.
So far, PushTraffic has plans to continue its good fortune with at least one seminar every financial quarter.
The facts and figures were more than, as the aforementioned Leach proclaimed, "Worth the trip". In this industry, with everyone used to if not down right desensitized to the voice on the other end of the line, high-quality seminars are priceless.