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Smirnoff, JWT, and Photographer Martin Waugh Unveil Newest Ad Campaign to Illustrate Vodka's Purity
Publish Date : 10/25/2007 10:19:00 AM Source : Science and Technology News Onlypunjab.com
Following its recent blockbuster TV ad for Smirnoff, advertising agency J. Walter Thompson (JWT) created three new ads for its popular "Extraordinary Purity in Every Drop" advertising campaign. The agency selected noted photographer Martin Waugh to create martini, highball and whiskey glasses out of water drops and splashes. Waugh's water photography has also appeared in Rangefinder Magazine, on The Discovery Channel and was named one of Yahoo's 24 Picks of the Year.
Smirnoff filters its vodka ten times and distills it three times. The creative team asked Waugh to visually convey this purity. Trained in physics, Waugh sculpted splashes by accurately aiming and releasing them with precise timing equipment. Using his exclusive techniques, Waugh created and photographed splashes in the shapes of beverage glasses.
According to CoCo Weir, art buyer, JWT, "Waugh's striking liquid photography conveys both purity and a touch of whimsy. It was a perfect fit for this ad campaign." From billboards, to bus wraps, to glossy magazine spreads, this unique campaign will soon be splashed across the world.
The Creative Team
- Advertising Agency: JWT London, UK
- Photographer: Martin Waugh
- Creative Director: Anita Davis, Jonathan Budds
- Creatives: Darren Keff, Phillip Meyler
- Art Buyer: CoCo Weir
- Planner: Alnoor Ladha
- Account Director: Jamie Cowen
- Media Planner: Michael Rhodes
About Martin Waugh's "Liquid Sculpture" photography
Featured in Rangefinder Magazine, on The Discovery Channel, and named one of Yahoo's 24 Picks of the Year, Waugh's pioneering water art photography offers a glimpse into the world of drops and splashes. Waugh creates his Liquid Sculpture images with his exclusive technique and equipment. As nature takes its course, he photographs the unfolding forms. He shapes the results by varying a drop's size and trajectory and by manipulating its physical properties. Photo gallery: http://www.liquidsculpture.com
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'Greenhouse gases may have prevented ice age'
Publish Date : 1/29/2005 10:34:00 AM
Humans may have unwittingly saved themselves from a looming ice age by indiscriminately burning fossil fuels and interfering with the earth's climate, says a new study.
'Indian moon mission on track for 2007'
Publish Date : 1/27/2005 10:47:00 AM
India's plan to send an unmanned space probe to the moon in 2007 is on track, the head of the country's space agency has said.
Space agency to support disaster management
Publish Date : 1/27/2005 10:26:00 AM
India's space agency is framing a plan to evolve a disaster management support system using the surveillance capabilities of its extensive satellite network, its chief has said.
Pilfering crab has insect's nose
Publish Date : 1/26/2005 6:45:00 PM
A land crab re-invented key features of the insect nose over millions of years - a striking example of convergent evolution, Current Biology reports.
India to develop tsunami-warning system
Publish Date : 1/25/2005 1:33:00 PM
India will set up an early warning system for tsunamis in the Indian Ocean and share its predictions with other countries, Minister for Science and Technology Kapil Sibal said Monday.
'Human embryonic stem cell lines contaminated'
Publish Date : 1/25/2005 1:04:00 PM
The human embryonic stem cell lines currently available have been contaminated with a non-human molecule that endangers their potential therapeutic use, researchers say.
Neuroscience Solutions Corporation Announces Name Change to Posit Science
Publish Date : 1/25/2005 10:18:00 AM
Neuroscience Solutions Corporation, a leader in applied neuroscience and creator of programs that enhance cognitive function, announced plans today to change its name to Posit Science Corporation.
Sheep wool-based keratin for bone surgery
Publish Date : 1/24/2005 7:23:00 PM
New Zealand researchers have created a material based on keratin - a protein found in hair and nails - that could revolutionise bone surgery using the product from sheep wool, Xinhuanet reports.
Scientists Can't Examine Columbus' Tomb
Publish Date : 1/24/2005 5:32:00 PM
Authorities said Saturday that more discussions are needed before a Spanish research team can examine a tomb purportedly holding Christopher Columbus' remains, setting....
Harvard Bioscience Fourth Quarter 2004 Conference Call
Publish Date : 1/24/2005 2:37:00 PM
Harvard Bioscience, Inc. (Nasdaq: HBIO) will announce results for the fourth quarter and year ended December 31, 2004 after market trading hours on Thursday March 3, 2005.
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