Leading online advertising solutions provider Wanmo Performance Advertising recently announced it has signed NetEase (NASDAQ: NTES), one of China's top Internet portals and online game services providers, to its performance advertising network, and has already begun selling its remnant ad inventory on a pay-per-click basis. The addition of NetEase significantly expands Wanmo's high quality performance advertising network, and greatly reduces risk for leading brand advertisers in China by allowing them to enjoy the benefits of performance-based advertising on sites they know and trust.
"This represents a significant milestone for the performance-based advertising industry in China," said Micah Truman, CEO of Wanmo. "It largely eliminates the risk for advertisers of associating their brands with low quality, non-reputable publishers, and enables them to gain the benefits of performance-based advertising."
Advertisers previously had to use ad inventory from performance ad networks that placed their ads on relatively unknown Web sites, while up to 80% of premium advertising space remained unsold. But now, by leveraging Wanmo's high quality performance-based advertising network, advertisers can access this premium space and track performance, bringing them closer to their target consumers and ensuring strong returns on their investments.
In past 12 months alone advertisers have spent over RMB 1.2 billion on performance-based advertising media, up from RMB 50 million in 2001, making it the fastest-growing advertising media segment in China. Wanmo expects that figure to grow even more quickly, as advertisers increasingly opt for high quality publishers to place their ads.
"This is just the beginning," Truman said. "All indicators suggest that advertisers are growing more concerned about where their ads are placed, and we are constantly searching for opportunities to expand our network of reputable publishers to accommodate such concern."
Wanmo is already using NetEase's ad space for performance-based campaigns for top brands such as Kia, Lancome and Stephanel.
Commenting on his company's decision to partner with Wanmo, NetEase COO Michael Tong said: "NetEase is very pleased to be a part of Wanmo's performance advertising network, and we look forward to a long and successful cooperation."
ABOUT WANMO
Founded in 1997, Wanmo (formerly known as madeforchina) provides performance based advertising solutions to multinational clients that includes brands such as L'Oreal, Ford, United Airlines, China Mobile and Lenovo. As the owner of China's largest reputable performance based advertising network, Wanmo helps premium brands reach over 30 million consumers in Mainland China per week. Backed up by its unique technology, industry-leading fraud protection capabilities, expert project management and unrivalled content creation, Wanmo provides clients with the means to achieve their marketing goals online, enabling them to build brand awareness, generate new business leads and close more sales cost efficiently by using a pay for performance model.
With headquarters in Beijing, Wanmo is a market leader in performance based advertising and, together with industry and government partners, is leading China's online advertising industry to global competitiveness.
For further details on performance based advertising and the exciting role that Wanmo is playing in the growth of this sector in China and worldwide, email: info@wanmo.com