Seastone, the market leader in specialty gift card packages and gift card promotional programs, today announced that sales have increased by 250 percent year over year. In 2006, Seastone delivered approximately 40 million gift card package units, which increased to more than 100 million units in 2007. Large retailers across the nation are successfully marketing gift card packages made by Seastone, including Kohl’s, Albertson’s, Home Depot, Dick’s Sporting Goods, Walgreens, Wal-Mart, and many others.
"While gift card sales continue to rise at a steady pace, gift card packaging has exploded as a product category,” said Eric Child, Seastone President. “Seastone pioneered this category, and as a result we count most of the top retailers as customers. We believe even more stores will invest in gift card promotional programs in 2008.”
During the 2007 holiday season, consumers are expected to spend $26.8 billion on gift cards according to the National Retail Federation. In addition, a 2007 survey by Comdata showed that 57 percent of consumers are more likely to purchase a gift card if it has specialty gift card packaging, and 47 percent of consumers are more likely to purchase a gift card if it comes in a tin1.
Seastone’s innovative holiday packaging, including tins, boxes, plush carriers, and other gift card holders, is available now at top retailers across the country. Seastone’s holiday collection boasts some of the most innovative and eye-catching formats on the market, allowing consumers to dress up and personalize their gift cards.
With multiple patents in the gift card packaging and accessories category, Seastone offers broad holiday and year-round product lines. These lines include licensing agreements with major properties such as Peanuts™ by Charles M. Schulz, and the ability to fully customize a program to meet clients' specific needs. Seastone has established a track record for delivering compelling design, on-time delivery and consumer value. The company is currently helping retailers develop their 2008 gift card promotional programs.
1 Comdata Adult Gift Card Survey 2007
About Seastone
Seastone (www.seastone.com) is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift™ brand. Seastone also provides fully customizable programs utilized by many of the nation’s largest retailers, restaurants, banks and mall groups. Additional information about Seastone’s Give-A-Gift™ brand and customizable programs is available at www.seastone.com.