One comes across of a lot of articles these days on the different websites and many of them look so obvious that they were written primarily just for the search engines. Most of such articles are easy to be identified because they are stuffed with keywords and contain nothing really useful. I accept that writing for the search engine is definitely not bad at all, but writing only for the search engine sounds so funny in the first place. But probably many have done that kind of SEO work and ranked better in the past. However as technology is fast catching up, I am sure these things will change and one wouldn't have to repeat keywords in an absurd fashion just to attract the search engines. All those SEO professionals/content writers or others who write and publish SEO articles have some basic business objectives. These are,

• Providing information
• Get a higher rank
• Better linking with other sites

If the website does not provide some useful information then the purpose of the article itself is lost. One may be able to attract good number of people into the website and into the page, but if the visitors do not find the article useful or interesting, they may immediately click out of the page. Distribution of an article that is not well written will not be appreciated and linked to by other sites. Thus the published article must,

• Be relevant
• Be useful to the audience
• Must be Informational
• Simple and well written
• Must retain the reader's interesting
• Use variation of the key phrase instead of repeating
• Avoid over repetition of keyword
• Be targeted at the target audience
• Help the reader with info/ otherwise

Today writing articles and submission to different article directories on the web is also a very powerful SEO strategy that can greatly enhance a website's visibility on the net.

The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.