ScanScout, (www.scanscout.com) whose technology dramatically expands video advertising opportunities for advertisers and publishers, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. ScanScout was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
ScanScout and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
Fifty of the top CEO’s from the OnMedia 100 will present their market strategies to a panel of industry experts in a “CEO Showcase.”
“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
ScanScout has developed proprietary technology, Brand Protector that protects advertisers from content that cannot and should not be associated with their brands. ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory, and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/.
“We are very proud to be part of the OnMedia 100,” said Waikit Lau, ScanScout Co-founder and President. “It is additional recognition that ScanScout’s fully user-initiated model, which takes consumers into account while benefitting both advertisers and publishers, is the video model of the future.”
About ScanScout
ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer while also creating additional inventory for the publisher within and around their video content. The company is headquartered in Boston with offices in New York and Los Angeles. For more information, please visit: www.scanscout.com.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.