Scala, the leading provider of end-to-end solutions for the digital signage market, today announced it will attend RETAILTECH Japan 2008 at the Tokyo International Exhibition Center March 4 - 7, 2008. Visit Scala Japan and its partners at Booth Number: RT1119.

RETAILTECH Japan is Asia's largest retail IT and supply chain event, organized since 1985 by Nikkei Inc. (NIKKEI). It is through these events that NIKKEI has stressed the importance of information systems in the retail industry. The four-day event will showcase cutting-edge retail information systems and equipment. Visitors will be eager to attend demonstrations of state-of-the-art retail technology and solutions that meet their business needs.

For this event, Scala Japan will unify the digital signage industry by gathering the industry leaders in hardware, screen manufacturing and content creation in one area. Samsung will exhibit, for the first time, their 70-inch LCD screen designed specifically for the Digital Signage industry. Mitsubishi will be displaying their VISEO PRO 40-inch LCD screen running compelling content for the retail industry. Hitachi will exhibit their ultra-thin (35mm) screens designed to fit into the decor of a retail establishment. Advantech will display their AMD-based Digital Signage PC Appliance, a player designed specifically for to answer the needs for high-quality and HD playback of dynamic content. Scala Japan will collaborate with various hardware and content creators to design a compelling view of the state-of-the-art solution for digital signage.

Scala continues to solidify its position as the global leader in the digital signage industry with the recent market report "World Digital Signage Markets" by leading research firm Frost & Sullivan, finding that Scala commands more than 35% of the worldwide Digital Signage software market. The company remains focused on providing end-to-end software solutions for centrally controlled digital signage networks used in a variety of both customer and employee facing applications deployed in retail, banking, quick service restaurants, gas stations, public spaces (airports, shopping malls, etc), hospitality and entertainment venues (theaters, amusement parks, casinos, etc), convention centers, etc. Supporting both interactive (e.g.: kiosks, touch screens, etc.) and passive playback of content which can be delivered across satellite or terrestrial (wired or wireless) broadband communication networks, the Scala InfoChannel platform is truly in a league of its own driving more displays around the world than all competitors combined.

"We have brought together the leaders of the hardware, software, screen manufacturers and integrators to present the world's leading solution for digital signage," says Guillaume Proux, Vice President Scala Japan.

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.