The overwhelming difference between this Christmas and last year is an influx of new colour variant mobile phones, these are handsets that are being sold with different coloured casings. The theory behind this new sales ploy is simple, now that consumers can no longer buy mobile phones that facilitate removable fascias for personalisation the manufacturers are able to release varying coloured handsets to attract different cliental.
One significant example of this is the amount of pink coloured mobile phones now available on the market, these are being snapped up by a predominantly female client base which the manufacturers are seeing an increased revenue from.
The latest colour variant of a popular model to be released is actually the only of it's kind for the moment, it is the new Samsung U600 Purple. It is to be the first UK model to be officially called purple and the closest available colour variants at the moment are a Sony Ericsson Plum and Samsung Violet.
The Samsung U600 Purple has come about due to an exclusive agreement struck between Samsung and the UK network operator Orange for sole distribution rights. This will no doubt prove extremely beneficial for the network over the festive period.
The U600 is already available in seven different colours including Black, Blue, Pink, White, Gold, Silver and Red, it is the only handset in the history of the mobile industry to be released in so many colours which goes to prove the handsets popularity in the UK.
Along with the attraction of the colours, the U600 offers an impressive feature set which includes a 3.2 megapixel camera with a built in flash or poor light conditions, a digital zoom for close up photography and support for video recording and playback of short video clips. The handset features the manufacturers trademark smooth sliding action that protects the keys when closed and an extremely slim design with the overall depth measuring just 10.9mm, hence the official model name of Samsung SGH U600 Ultra Edition 10.9 Purple - a bit of a mouthful.
The U600 has a large 2.2 inch TFT screen for viewing and an expandable memory for storing photos, videos, games and applications created on the phone. Other features include Bluetooth for wireless transfer of files and connections with hands free devices, GPRS and EDGE technology for fast download speeds whilst using the built in internet browser and a document viewer for opening email attachments whilst out and about.
The outer purple casing differs slightly from the rest of the range with a metallic gloss finish, the other models are predominantly matt finished.
The purple edition of the U600 is the last colour to be released and completes the model line up, the manufacturer has announced many new models for the forthcoming year and so will now concentrate on those rather than more colour variants.
The purple U600 offers something different from the rest of the range as most of the colours released before it are also available with other manufacturers, this last addition is just in time for Christmas and will be available on the pay as you go deals preferred as gifts.