After 40 years of testing over 2,000,000 people Winslow Research Institute can isolate a personal profile that will identify a successful salesperson. The Personal Assessment measures 24 different areas of personal attitudes emotional reactions and mental capabilities and all of these areas are important and need to be evaluated. Areas of concern in these other traits may override the 7 key areas. So a total assessment is necessary to select a top not applicant however there are 7 key traits that we see time and time aging that produce a Star Sales employee.

These traits are

1) Sociability
2) Self-confidence
3) Composure
4) Tough-minded
5) Endurance
6) Ambition
7) Control

Sociability

Extroverted, outgoing, friendly, gregarious, neighborly, congenial. Warm hearted individuals who enjoy interacting and participating with others. They greet strangers openly, are quick to form friendships, and enjoy careers dealing with people rather than things. They are rarely content in solitary work. People that are highly rated in Sociability are happier people overall in life.

Self-confidence - #1 Reason for Sales Success -

Self-assured, certain, secure, brave, fulfilled, poised, self-reliant. Believe they have the knowledge and ability to be successful at whatever they attempt. Cope successfully with challenges and are not easily discouraged. Handle unexpected situations well, make decisions with assurance, and are quick to express ideas and opinions.

Composure

Calm, emotionally mature, tranquil, peaceful, serene, unperturbed, placid, composed. Can control their emotions and function effectively in stressful situations. Have the capability to maintain composure and deal with stress in a calm, objective manner. Rarely allow their feelings to negatively effect performance, and are not easily discouraged or frustrated by problems. Will not become upset over mistakes or misfortune.

Tough-minded

Resilient, realistic, unsentimental, tough-minded, durable, hard, possibly insensitive and callous. Can function normally in difficult and unpleasant situations. Not deterred by obstacles, disappointments or setbacks. Can accept strong criticism, do not become easily upset, and recover quickly when things go wrong. Do not need excessive praise or encouragement from others.

Endurance

Industrious, energetic, determined, vigorous, diligent, enduring, persevering. Willing to put forth the physical effort necessary to be successful. Will exert sustained effort and persistence to accomplish their tasks and goals. Unrelenting in work habits, will practice long and hard, and will not give up easily on problems.

Ambition

Competitive, aspiring, enthusiastic, enterprising, industrious, goal-oriented, eager, striving. Strong desire to reach higher levels of achievement and to respond positively to competitive situations. Aspire to accomplish difficult tasks and set and maintain high goals. Tend to approach most situations competitively

Control

Deliberate, calculating, analytical, designing, possibly indecisive and prone to procrastinate. Highly disciplined, maintain control over their behavior and do not act impulsively. It would be unusual for them to speak or act without considering the consequences. May be slow to act or hesitant to make decisions in some situations.

Employees that are stars in sales will measure an 8 out of 10 or higher in each of the areas above. Again it is necessary to evaluate all of the personality traits, if there are more then 5 concerns in the other 17 personal traits it may be a reason not to hire some one that excels 7 key areas. It is important to work with Winslow Research Institute until you have an understanding of the reports and how to measure Star applicants and employees

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