Rauline Gonzales Ochs has been named executive vice president for Sales and Marketing for Safeco (NYSE:SAF). The announcement was made here today by Paula Reynolds, the company’s president and chief executive officer.
Ochs, formerly Oracle’s senior vice president for North American Alliances and Channels, has more than 20 years of experience building sales, marketing and distribution management teams at Oracle, BEA Systems and IBM.
“At Safeco, we see insurance as the intersection of risk management and technology,” said Reynolds. “Rauline has successfully mixed traditional and non-traditional channels in the highly competitive technology sector to grow the bottom line. Her joining Safeco is a cornerstone of our corporate strategy.”
Ochs led Oracle’s North American Alliances and Channels for four years. She grew revenues dramatically while decreasing channel conflict and integrating the sales operations of 32 acquired companies. Prior to Oracle, Ochs served as senior vice president of worldwide alliances for BEA Systems, growing channel revenue by 55 percent in two years. She began her career with IBM, selling computer hardware to financial institutions in Orange County, Calif. Fifteen years later, Ochs had risen to vice president of Channels Software Sales & Marketing for the Americas.
A native Californian, Ochs holds a B.A. in economics from University of California-Irvine and an MBA from the University of Southern California.
Safeco, in business since 1923, is a Fortune 500 property and casualty insurance company based in Seattle. The company sells insurance to drivers, home owners, and owners of small- and mid-sized businesses principally through a national network of independent agents and brokers. Safeco is also one of the nation’s leaders in the sale and service of surety bonds.