MarketingAnd's Rings Right Now! lead conversion tool, which instantly turns prospects' online form submissions into phone calls, caught the spotlight at the recent LeadsCon event in Las Vegas.

U.S.-based MarketingAnd was overwhelmed by the response at the conference and expo, held April 2 - 4, dedicated to advancing and promoting online lead generation technologies and strategies.

The team demonstrating the Rings Right Now! online marketing tool -- which takes an online visitor's form-based data and automatically connects the buyer with the seller over the phone -- was essentially swarmed at the event.

Sammy James, President of MarketingAnd, suggested the great interest derived from the fact that the new marketing technology eliminates a lead conversion bottleneck that's becoming common with the increasing number of consumers who use the Internet to search for products and services.

"Consumers who send inquiries through websites expect an immediate response," explained James. "However, most web inquiries are met with a delayed phone call, if any at all."

James suggests this results in many missed opportunities as consumers are not catered to when they are at their peak point of interest - and that's when they are most likely to make a purchase or take the next step in the sales process.

"The faster you can have a phone conversion with a prospect, the sooner you can move the deal forward," said James. "Our marketing tool helps businesses close the gap between the internet Inquiry and that all-important phone call."

Here's how the conversion technology works:

1. As soon as a prospect fills out an online form and hits the submit button, your phone rings (wherever you are) and you're given the person's name and the reason for their inquiry.
2. You press "1" and are instantly connected to the prospect via the number they provided on the form.
3. You thank them for visiting your website and engage them in dialogue -- before competitors even have a chance.

"Rings Right Now! humanizes a business and increases its lead to conversation ratio, which translates to more customers," said James, noting the technology is being used by numerous clients throughout the U.S. and Canada, including several private post secondary schools.

Headquartered in San Diego, California, MarketingAnd, Inc. specializes in high-performance marketing tools designed to help small- and medium-sized businesses achieve greater returns. MarketingAnd Inc. also operates GetStarts, Inc. which is dedicated to promote leading edge marketing technology in the educational industry.

http://www.marketingand.com