Interpolls Rich Media Widgets are mini-applications that can be embedded within top social networking and personal sites, as well as ad-served on major portals and most online destinations. Interpolls builds, syndicates, and tracks these widgets within site ad requirements through one solution.

The widgets are customizable to a client’s specifications to meet campaign goals, presenting a perfect fit for Scion, whose vehicles are known for their ease of customization and personalization.

“Scion is using the latest and most effective marketing techniques available to successfully advance our brand,” said Adrian Si, interactive marketing manager, Scion. “The increased popularity of Web widgets and rising importance of social networks in advertising campaigns have effectively changed the landscape of online advertising in the automotive industry and beyond. Interpolls has served as a rich media technology partner to Scion over the last several years, and their unparalleled experience in rich media made the technology company a natural choice to execute this innovative campaign.”

Consumers interacting with the ad unit will have the option to select and click on their choice of the three featured Scion model vehicles, essentially choosing and customizing the ad which they will be presented. Upon making a selection, users will be presented a video corresponding to the select model, along with the option to click a “Learn More” tab to receive additional information.

The Scion widget also will include a polling aspect that asks users questions to engage them in an interaction and prompts them to further “Play” with the widget. The widget also allows users to change the model they initially selected to view the other cars’ videos and polls created specifically for each model, giving the user complete access to all three models within a single execution. A separate tab enables them to “Grab” the widget and share it virally, or easily embed it on a personal page such as MySpace or Facebook.

“We worked closely with Scion to build a Rich Media Widget that lives up to the brand’s standards and packs as much excitement, drivability and personalization as Scion’s vehicles offer,” said Peter Kim, CEO, Interpolls. “We look forward to a successful campaign and continuing our long-standing relationship with Scion into the future.”

About Interpolls

Founded in 1999 and headquartered in Pasadena, California, Interpolls is a pioneer and a leading rich-media and integrated marketing-technologies company. Interpolls provides full-service, rich-media advertising, sweepstakes, contests, web widgets, and interactive-media features, which can be integrated into its proprietary platform to maximize reach, awareness, and results. Interpolls is a privately-held, venture-backed California corporation focused on the development of innovative technologies for interactive marketing and media. To learn more about Interpolls, please visit www.interpolls.com.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com.