To start of the New Year, Rhinestone Ruby -- Personalized Accessories with Rhinestones -- adds a sexy new collection of bags to their already adored line -- not to mention, a whole new look.

Premiering at this season's gift trade shows is the new Rhinestone Runway Collection. The collection consists of three new bags -- all of which can be personalized with Rhinestone Ruby's rhinestone letters and charms. Each bag combines pink metallic faux leather with this season's hottest trend -- sequins.

New in the collection is Rhinestone Ruby's pink sequin wristlet. The adorable bag is just big enough to fit a cell phone, make up, money, and keys -- the perfect accessory for going out. The pink sequins spices up day-to-day outfits, and is ideal for a night out. The trendy pink metallic strap is detachable from the bag, and actually can be attached to the collection's other great items. As an added bonus, the bag comes with a rhinestone heart charm.

The Rhinestone Runway Collection expands on Rhinestone Ruby's best-selling make up bag designs, by introducing the bag in the new pink metallic and sequin style. The make up bag fits all mak up brushes, can be cleaned easily, and comes with a free rhinestone heart charm already attached to the bag. It is big enough to fit all make-up essentials, but small enough, it can be used as a purse or clutch.

Perfect for any glam girl, is the new key ring wallet. The wallet fits cash and credit cards inside, and has a clear plastic window on the outside to fit an ID or business card. Attached to the wallet is a key ring that features smaller rings to attach keys easily, and Rhinestone Ruby's new logo; a silver "RR" medallion complete with a rhinestone already attached.

"The Rhinestone Runway Collection, with its new look and logo, adds a little more sophistication and elegance to the brand -- with the same bling our customers love!" says CEO, Lisa Kozinn.

The Rhinestone Runway Collection has already created a great buzz among the gift circuit and is expected to hit stores everywhere in time for Mother's Day and Prom sales. All bags retail for under $18.00 and can be personalized with over 200 rhinestone letters and charms.

For more information on Rhinestone Ruby's Rhinestone Runway Collection as well as their other personalized accessories, please visit www.rhinestoneruby.com.