Revolution Health today announced that the latest comScore rankings confirm Revolution Health Network is now the largest health property on the Internet. Less than one year after launching, the Revolution Health Network generated 256 million page views in January, enabling it to pass WebMD to become #1 in terms of consumer engagement.
“We knew there was a huge opportunity to take health on the Internet to a new level, but even we have been surprised by the pace of our growth," said Steve Case, chairman and CEO of Revolution Health. “After years of relying on sites to just look up information, America is clearly embracing our approach of putting consumers at the center of health care and giving them the tools they need to be more actively engaged in managing - and improving - their health. The latest comScore rankings demonstrate that people don't just want information - they want personalized tools and services that enable them to take action - and that's what we're all about."
The December 2007 Pew Internet and American Life Poll found that the majority of Americans go to the Internet first, before contacting experts or family members for health information. The study looked at several common issues, including dealing with a serious illness or health concern.
Over the past year, Revolution Health Network has grown dramatically in size and scope. The network consists of a collection of five online properties owned or represented by Revolution Health Group, including: RevolutionHealth.com, CarePages.com, drugstore.com, HealthTalk.com and SparkPeople.com (with its affiliates BabyFit.com, SparkTeens.com and SparkRecipes.com). In addition to providing tremendous utility for consumers, the Revolution Health Network has emerged as a platform for marketers seeking to reach consumers of health and fitness products and services.
“In the coming year, Revolution Health will develop new and inventive ways to empower consumers to take control of their health,” said Case. “One of our premier initiatives for 2008 is ‘Resolutions 2.0,’ a comprehensive program on RevolutionHealth.com available today to help support people as they make, and work to keep, their New Year's resolutions and other long-term health goals. This fits squarely with our mission to engage people at all stages of health.”
About Revolution Health
Revolution Health Group LLC was created by AOL Co-Founder Steve Case to create products and services that empower people by putting them at the center of the health system. The flagship of the company is RevolutionHealth.com, which was recently named the Best Overall Internet Health Site by the eHealthcare Leadership Awards. The free consumer health and medical web site marries expert content and online tools with the power of social networking. RevolutionHealth.com is part of Revolution Health Network which also includes CarePages.com, SparkPeople.com, drugstore.com and HealthTalk.com. Revolution Health also offers premium services that enable companies to provide health content and customized online tools to their employees, including customized portals, employee wellness incentives and telephonic services.