Noo.com today announced the launch of its New Year's Resolutions application on Facebook Platform to help its users stick to their 2008 resolutions. The application is built based on extensive research by Dr. Gary Latham, an organizational psychologist at the Rotman School of Management, University of Toronto.
The new online application, which can be found via Noo.com's New Year's Resolutions Tips page, provides links to academic advice from Dr. Latham on how to make an effective resolution. According to Dr. Latham, "If the resolution is vague, most people aren't even aware they're breaking it to begin with. You need focus. Most people are scattered. Without focus, you won't make headway". The results from Dr. Latham's research allow users to create meaningful resolutions.
Noo's application offers a simple to use interface for friends to rate their friends' chances of success through a "Yes, No, or Maybe So" vote and a comment. The votes and comments are tallied for friends to keep track of, creating a fun and interactive environment, while also offering a practical goal setting tool. "By making the goal public, you add the 'loss of face' element," says Dr. Latham. "If you don't tell someone about your New Year's resolution, no one can encourage you and no one can call you on it if you stray."
Noo's application development team expects to add new features in the coming weeks to allow its users to continue encouraging their friends throughout the year.
Facebook Platform is a new way for companies and developers to integrate with the Facebook website and gain access to its 59 million users.
About Noo:
noo.com is an online presence in the hospitality and entertainment industry, made up of nooYears.com and nooExperiences.com. nooYears.com allows event planners, promoters and venues to list their New Years events and sell tickets through the company's e-ticketing system. The website lists a broad range of events from New Years in New York parties, South Beach New Years parties in and Las Vegas New Years parties.