A new agreement signed in December between two leading companies in the online dating industry has created one of the largest dating databases in the world.
Comprising over twenty one million members, the new database is larger than the entire population of Australia and has been created between Relationship Exchange and World Dating Partners.
Under the terms of the agreement, Relationship Exchange, owned by Think Partnership, will move all its partner websites onto World Dating Partners’ technology platform. It will also merge its database of over fourteen million members into World Dating Partners. The joint database will now top twenty one million members and will be available in eleven countries.
Commenting on the agreement, World Dating Partners’ President, Robert Fathers, who initiated the deal, said, “By pooling our databases we can now offer all our members an unparalleled choice of potential ‘soulmates’, as well as a broader range of services.
"As importantly, thanks to the considerable investment we have historically made in IT, these members will have greater peace of mind knowing that the database is built on a world-class security platform.”
World Dating Partners has made a multi-million dollar investment in its IT over several years, which now comprises over thirty servers running Oracle RAC software, an enterprise-class IT system more commonly found in major corporations.
Freed from the constraints of managing its ‘back-office’, Relationship Exchange now plans to accelerate its growth and, according to its President, Brady Whittingham, expects to grow exponentially in the next few years.
He said, “We’ll focus our attention on helping our affiliates grow their businesses, safe in the knowledge that we’ve, together with World Dating Partners, created one of the largest dating databases of its kind in the world, containing the world’s most sophisticated compatibility matching system.”
Robert Fellows said, “This agreement signals our intent to continue expanding our business. We believe we’re firmly established as the number one dating service provider but intend to continue to broaden and deepen our service portfolio. We will be making a number of announcements in the next twelve months that will bear this out.”
Note to Editors
About World Dating Partners (WDP)
World Dating Partners is the only dating service provider to offer a full range of professional on-line niche and white label services for a range of media and other dating services. Its system is equipped with a range of innovative utilities to attract and retain dating site members and partners. Its complex and unique matching systems cross-reference both psychological and characteristic matching, in combination with interest criteria, to produce the only true ‘soulmate’ match.
Established for over a decade, WDP offers total flexibility to create dating websites that meet specific requirements; from easy to set-up but highly effective pre-designed sites, to branded or fully independent enterprise systems. Its advanced Oracle filtering system is highly effective in niche markets and its multi-language interface means that culturally adapted, geographically specific and criteria-rich sites can be created in any language for any market.