YANGAROO, Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, today announced that it has entered into a partnership with Radio and Records (R&R), the leading music industry information company in the United States, to market and promote its patented Digital Media Distribution System (DMDS) to the radio and recording industries.
This partnership provides for DMDS branding with direct links to the DMDS login page on all R&R electronic and print products. The DMDS icon will also be included, and will allow for a click-through to the DMDS Web site where registrants can listen to or download songs.
YANGAROO and R&R will also co-market DMDS’ eNote products and R&R's EPK products, expanding the commercial potential of both. The R&R sales team will work in tandem with YANGAROO to market the DMDS service and products to the U.S. radio and recording industry.
"YANGAROO's DMDS has become the gold standard for secure digital delivery, leading the world to moving entirely to a digital model and giving up the inefficient, expensive and non-environmentally friendly CDs," said Erica Farber, President and Publisher of R&R. "We have been watching the progress of this innovative company within the Canadian music industry for many years and are excited to be working together with them and this outstanding product."
“To have the exclusive endorsement and the influence of the R&R team will be a great boost to our efforts as we continue to rollout and monetize our service to the U.S. radio and recording industry", said Cliff Hunt, Chairman and COO of YANGAROO Inc. "Our U.S. growth this year has been quite remarkable and with the support of R&R, we expect it continue and accelerate through 2008."
About Radio and Records:
Radio & Records (R&R), Nielsen Company, is the preeminent information company serving the key decision makers in the radio and record industries. Founded in 1973, R&R offers a broad line of print, Internet, research, convention and seminar products, providing radio and record-industry executives with access to critical research information, including the most comprehensive music-airplay data in the industry.
R&R prides itself on being a customer-focused organization committed to providing essential information to the radio and record communities. The company's relationships are a key driver behind its unique access to the more than 1,500 reporting radio stations that contact R&R each week to report new music added to their playlists for the coming week. R&R is led by a talented and experienced management team of radio and music-industry professionals and has offices in New York, Los Angeles and Nashville.
About YANGAROO:
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet.
YANGAROO's DMDS has made over four million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 US broadcast chains such as CBS/Infinity, Citadel, Clear Channel, Cox, Cumulus, Emmis, EntreVision, Entercom, Federated Media, Sirius, Journal, DMX, Jones Radio, AOL, Music Choice, Radio One, Salem Communications, Univision, Westwood One, Regent, Premiere Radio, Next Media, XM Satellite Radio, Waitt Media and many others. DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK.