The haart estate agency group has spent more than six months developing the new site at http://www.haart.co.uk, investing hundreds of thousands of pounds in its online activities to reach out to its net savvy customers. At the same time, the estate agent has a fresh new look, with a facelift costing £3.5 million for its branches across England.
Paul Smith, Chief Executive of haart, explained: “Seven out of ten sales now originate online as buyers and sellers recognise that the web offers all the information they need to make those all-important home moving decisions.”
The site, which has been developed by top web marketing agency Summit Media, is the result of intensive research into the habits of buyers, sellers, landlords and tenants.
Described as the ‘nation’s local agent’, haart offers immediate online property valuation for people looking to sell plus quotes for mortgages and conveyancing. It also has a range of additional features, which include:
- Online statistics to show how your property is being viewed online and how it compares to other similar properties
- Information on the demand for your type of property
- The opportunity for your property to be showcased as a property of the week
- The ability to easily view properties that are close to search criteria used
- Plus wanted ads from buyers looking for property like yours
Each listed property also has excellent quality sales details, many of which have floor plans and virtual tours, plus local information, maps and colour photos. There are additional features for those properties listed with ‘fine haart’, the company’s upmarket sales service for properties valued at over £650,000.
Mr Smith added: “We have a wealth of information on our easy-to-search site at www.haart.co.uk, including advice guides containing useful tips, new property developments, our online brochure and video testimonials from satisfied customers.
“At the same time, we’ve built in loads of additional features for buyers, from instant email and text alerts as soon as a property is listed that matches their criteria, to their own personal area of the site, where they can store information about properties that have caught their eye. Selling your property has never been easier, because of the new routes to match homebuyers and home sellers.
”By offering such a vast range of services, we can attract more people to view our customers’ properties which, in turn, helps boost their sale price and generate an excellent return on what is the most important investment they are ever likely to make in their life. At haart, we certainly help you sell your house a lot quicker and turn those viewers into buyers.”
Haart operates a one-stop shop, providing a co-ordinated approach to the house buying process. As well as mortgages, financial services and conveyancing, the company also provides Home Information Packs.
For further information, please contact: Karen Ainley, Mosaic Publicity (01206) 548100
Wellington House
Butt Road
Colchester
Essex CO3 3DA
Tel: 01206 765599
Fax: 01206 578342
http://www.spicerhaart.com