G3 is being kicked-off with four major national account wins. Gregory FCA will manage the media relations for the national roll-out of AAMCO Transmissions’ E-85 retrofit program, which will allow motorists to convert vehicles to use E85, E20, or E10 ethanol fuel at any one of over 800 AAMCO service centers.

Roth Bros., a national energy management firm based in Youngstown, Ohio, signed Gregory FCA to gain national recognition for its HVAC energy management services and monitoring business. Global Resource Corp. (OTC:GBRC), West Berlin, N.J., is relying on Gregory FCA to tell the story of its low-energy, high-efficiency microwave oil reclamation technology to the media.

And Menlo Park, Calif.’s Green Earth Technologies (PINK:GETG) selected Gregory FCA to launch a line of 100 percent green, environmentally-safe consumer products made exclusively from American agricultural raw materials.

These four trend-setting companies join other Gregory FCA green clients, including King of Prussia-based O’Neill Properties Group, the nation’s largest brownfield developer, which is introducing a new series of earth-friendly buildings; Cincinnati's Cadence Network, the country’s leading energy procurement, auditing, and management firm, which is launching a new sustainability and carbon management consulting practice; and Universal Display Corporation (NASDAQ:PANL), a global leader in development of low-energy OLED lighting and flat-panel displays.

“Industry is recognizing the need to be environmentally aware and accountable, and wants to make certain the world knows about their green efforts,” says Greg Matusky, president and founder of Gregory FCA. “G3 will focus on our growing stable of companies with important green stories to tell. Our economy is being transformed by global warming, high energy prices, supply instability, and other ecological challenges that must be addressed. Our charge is to educate consumers and markets, and maximize awareness about G3’s green-earth innovators.”

The green marketplace is young, expanding rapidly, and offers incredible upside for growth. Through September, $2.6 billion had been invested in 168 deals, more than the combined total of green VC investments from 2000 through 2005, according to third quarter report from the National Venture Capital Association. And approximately 50 percent of U.S. consumers now consider sustainability in selecting consumer packaged goods (CPG) items and choosing where to shop for products, according to a recent survey by Information Resources Inc. Business leaders are getting the message, according to Marketing Executives Networking Group's Annual Survey of Top Marketing Trends for 2008. It finds “green marketing” is hot, with 32 percent of respondents identifying green marketing as an important emerging trend. Only “marketing basics” and “SEO” ranked higher in importance, at 60 percent and 42 percent, respectively.

“The pressure is on from customers, employees, and the boardroom,” Matusky says. “It’s forcing buyers of everything from energy to office space to household products to redirect investments in ways that make sense for the bottom line and the environment. Our new G3 division will make certain these early pioneers are recognized as power players in an emerging industry that will surely transform American industry and society.”

ABOUT G3

The G3 division of Gregory FCA specializes in media and public relations services for environmentally-responsible companies. The “G” stands for “green,” and the “3” represents the three core concepts that drive America’s most successful green initiatives: environmentalism, sustainability, and corporate social responsibility.

ABOUT GREGORY FCA

Gregory FCA is one of the nation’s top 50 public relations firms, according to PR Week’s annual rankings. The company’s 50 employees serve over 80 national accounts in financial services, technology, consumer products, real estate, life sciences, venture capital, and eco-responsible business.