Response Analytics, Inc., the leader in Demand Analytics & Decisioning™ solutions for financial services, announced today that Frank Bria, Senior Vice President, Solution Management & Co-Founder will be a featured speaker at the 3rd Annual Pricing Optimization for Financial Services Conference taking place December 3-5, 2007 in Coconut Grove, Florida.

Bria's featured presentation is titled, "Where Has Price Optimization Gone Wrong?" It examines why price optimization has not seen the adoption rate in financial services that some industry analysts had predicted.

"Banks will greatly benefit from the application of advanced, demand-based analytics to their business challenges," said Bria. "A successful demand-based analytics implementation must include sound data management and must give the bank the ability to simulate business strategies. Typical "black box" optimization approaches do neither of these and have resulted in failure and disappointment."

In addition to being a featured speaker at the conference, Bria will also lead a 3-hour price optimization-focused "MasterClass" that outlines the successful approach to undertaking a demand-based analytics program. Titled, "Establishing the Framework for Demand-Based Pricing in a Financial Institution", this MasterClass will outline all steps in the process that are essential to success.

For complete information on the 3rd Annual Pricing Optimization for Financial Services Conference, interested parties should visit the IQPC event site at http://www.iqpc.com

About Response Analytics
Response Analytics is focused on helping financial institutions acquire, retain, and expand profitable customer relationships.

Response Analytics' Demand Analytics & Decisioning™ solutions help market-leading banks and lenders to precisely understand customer behavior, driving enterprise-wide improvements in product, pricing, promotion, and loss mitigation. Response Analytics solutions create a demand analytics & decisioning platform that improves acquisition, retention, and expansion efforts.

Visit Response Analytics, call 480.429.4480 x103 for more information.

Media Contact:
Larry Negrich,
Vice President, Marketing,
Response Analytics, Inc.
480.429.4480 x103
http://www.responseanalytics.com